The mission of the American Chamber of Commerce in Egypt (AmCham Egypt) is to promote the development of commerce and investment between Egypt and the United States. The U.S. has been Egypt's leading single foreign trade and investment partner since the launch of Egypt's Open Door Policy and the signing of the Camp David Accords in the late 1970s.

The franchise concept may be new to Egypt. However, in practice, the idea of replicating another business and paying for the idea is not as foreign to the Egyptian market as it may seem. Franchising is the business practice of emulating another fully-operational and thriving business in an exact format to produce the same product or service under the same name and different ownership to generate new profits.