Welcoming Remarks |
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Mr. Omar Mohanna, AmCham President; and Chairman, Suez
Cement Group of Companies
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Speech Audio  |
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| Opening Remarks |
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Mr. Saeed El Alfi, Chairman of the Consumer Protection Agency |
Speech Audio  |
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| Session I: “Advertising Policies and Regulations in the USA and the UK” |
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Mr. Hazem Hafez, Head of Advertising Committee, Consumer Protection Agency |
Speech Audio  |
Mr. Richard Cleland, Assistant Director, Division of Advertising Practices, U.S. Federal Trade Commission (FTC)
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Speech Audio  |
| Mr. Gregory W. Fortsch, Senior Attorney, Division of Advertising Practices, FTC |
Speech Audio  |
| Mr. Christopher Graham, Director General, Advertising Standards Authority (UK). |
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Speech Audio  |
| Q & A |
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Speech Audio  |
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| Session II: “US And UK Tools to Interpret and Substantiate Advertisements” |
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| Dr. Magda Shahin, Director, AmCham Trade-Related Assistance Center |
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Speech Audio  |
Mr. Richard Cleland, Assistant Director, Division of Advertising Practices, U.S. Federal Trade Commission (FTC)
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Speech Audio  |
Mr. Gregory W. Fortsch, Senior Attorney, Division of Advertising Practices, FTC |
Mr. Christopher Graham, Director General, Advertising Standards Authority (UK). |
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Speech Audio  |
| Q & A |
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Speech Audio  |
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| Session III: “US and UK systems in investigating a deceptive advertisement” |
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Mr. Gregory Fortsch Senior Attorney, Division of Advertising Practices, FTC |
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Mr. Richard Cleland, Assistant Director, Division of Advertising Practices, U.S. Federal Trade Commission (FTC)
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Mr. Christopher Graham, Director General, Advertising Standards Authority (UK). |
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