Marketing Committee
Committee Objectives
1. Champion a Marketing-led approach to doing business in Egypt and ensure that the Marketing Community in Egypt is up-to-date with the latest thinking and best practices in Egypt & around the world.
2. Influence positive change within the business and regulatory environments for Marketers in Egypt, through AmCham’s active program in creating awareness and advocating relevant business issues.
3. Promote the penetration of AmCham’s programs beyond the senior management of member companies towards the marketing teams / organizations at large.
4. Increase the level of interactivity of the AmCham’s marketing committee with the marketing community in Egypt and the business community as a whole.
Top
Work Plan Key Pillars:
1. Interactive Monthly Sessions (IMS)
2. New Communication Initiatives (NCI)
3. Marketing Experience Exchange Program (MEEP)
4. Strategic Projects
Planned Activities:
- Interactive Monthly Sessions (IMS):
IMS will be serving the following Strategic Objectives for the committee:
- Champion a Marketing-led approach to doing business in Egypt and ensure that the Marketing Community in Egypt is up to date with latest thinking and best practices in Egypt & around the world.
- Increase the level of interactivity of the AmCham’s marketing committee with the marketing community in Egypt and the business community as a whole.
Description:
Following the successful sessions held in first-half of 2008, we plan to conduct several Interactive Monthly Sessions (IMS) where local and international speakers will discuss various marketing topics of high-interest to the business community. The topics, as well as speakers, will cover a wide spectrum of marketing fields and represent numerous business sectors.
- New Communication Initiatives (NCI):
The NCI will be serving the following Strategic Objectives for the committee:
- Promote the penetration of AmCham’s programs beyond the senior management of member companies towards the marketing teams / organizations at large.
- Increase the level of interactivity of the AmCham’s marketing committee with the marketing community in Egypt and the business community as a whole.
Description:
Create an interactive channel of communication between Marketing Committee and the marketing community in Egypt to share and exchange marketing best practices, ideas and opinions, and to hold discussion forums about different topics that are of high interest to marketers.
The Marketing committee will capitalize on the IT infra-structure of AmCham as well as its editorial capability for the operation and maintenance of these initiatives.
Plan:
1) Marketing Online Community (MOC)
2) The Marketing Place – an on-going section in the Business Monthly magazine
Operational Framework:
- Marketing Online Community (MOC):
- Target: marketing community in Egypt (members and non-members)
- Content: i) proactive, i.e., written/edited by us and placed on the site; and ii) interactive, i.e., written by the site-visitors
- Mechanism: content-development, site-maintenance & management will be handled by AmCham’s IT dept.
- Funding: by corporate sponsors (we’ll target the marketing-driven companies, e.g., P&G, etc)
- The Marketing Place:
- Target: readers of the Business Monthly magazine
- Content: articles covering marketing-related topics of high-interest to the marketers
- Mechanism: monthly half-page articles to be written by the senior marketers in Egypt, including the MCC members
- Marketing Experience Exchange Program (MEEP)
Objectives:
1. Increase the level of interactivity of the AmCham’s marketing committee with the marketing community in Egypt and the business community as a whole.
2. Promote the penetration of AmCham’s programs beyond the senior management of member companies towards the marketing teams / organizations at large.
Description:
Marketing Experience Exchange Program (MEEP) is a series of quarterly executive coaching sessions that will be led by some of Egypt’s top business icons / marketing experts. The attendees, a limited-number of marketing middle-management candidates, will receive tips, advice and coaching from the speakers in a focused, open and interactive environment.
Plan:
- One-to-15 executive coaching sessions
- Target: all AmCham members and their marketing teams (exclusive to members)
- Frequency: 4 (one each quarter)
- Duration: 2 hours
- Speakers selection criteria: business icons / marketing experts; inspirational; well-regarded by the community
- Attendance Priority: first-book first-serve
- Content: i) experience sharing; ii) interactive discussion
-
Marketing Committee Strategic Projects:
Objectives:
- To champion a Marketing-led approach to doing business in Egypt and ensure that the Marketing Community in Egypt is up to date with latest thinking and best practices in Egypt & around the world.
- To influence positive change within the business and regulatory environments for Marketers in Egypt.
Description:
Specific projects that aim to upgrade and improve the marketing industry in Egypt.
Plan:
- The engagement of the Marketing committee in the Vision 2030 exercise to follow it through with Branding Egypt initiative.
Other Committees & Stakeholders to Target for Collaboration:
Other AmCham Committee which may have relevant program/ work plan activities to the objectives of the Marketing committee.
Guiding Principles
As a committee we have agreed to work within the following guiding principles as we implement our Work Plan:
- Members of the core committee must play an active role in the work of the committee. If a member continuously fails to attend core committee meetings then they will automatically lose their status on the committee.
- The choice of the topics for the monthly meetings should reflect the suggestions and recommendations of the regular attendees as well as the needs of the broader Egyptian marketing community.
- Build on the AmCham network / facilities and engage the AmCham staff more in the marketing committee operation and promotion of activities.
- Better-use the marketing icons / experts and expose them to the marketing community for a shared learning / richer interaction.
- Lastly, and maybe most importantly, prioritize “micro” than “macro” activities, to ensure more tangible results / better-delivery of objectives.
Marketing Core Committee Monthly Meetings:
The aim of the monthly meetings is to review progress of the Work Plan.
Venue: AmCham office (unless otherwise stated)
Timing: Every 2nd Tuesday of the month from 9.30 – 10.30 am
Top
Contacts
Chairman: Hisham Ezz El Arab, Danone Egypt
Co-Chair: Dalia Wahba, Community & Institutional Development (CID)
Top
|
