Marketing Committee
Committee Objectives
1. Increase the awareness of the marketing discipline and its implications
and need for growth and prosperity of economies
2. Upgrade the level of the marketing profession in Egypt, with
respect to knowledge, expertise, practices, etc.
3. Increase the marketing human resources base in Egypt.
4. Promote and institutionalize the marketing paradigm.
5. Assist organizational and individual AmCham members in adopting
the marketing direction and acquiring its tools and know how.
6. Assist in upgrading and promoting Egyptian exports, through the
application of marketing techniques.
7. Assist the community at large in promoting values and ethics
for the welfare of the society and community at large.
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Committee Work Plan
Monthly Sessions Subject Matter & their topics:
1. Retail Audit - The Users & Abusers of Retail Audits
2. Qualitative Research (projective techniques) - Qualitatively, it takes new methods to know your consumer more
3. B2B Marketing Strategies
4. Professional selling: scoring for the marketing team - Scoring for Your Marketing Team
5. McDonald's guest speakers
6. Pricing Strategies
7. Market Orientation in SME's - What you need to know to succeed
8. Marketing of Services - Bank Assurance: A new service by banks
9. Media Planning Update for advertisers - Be on top of your Media Planning
10. Merchandising - Managing your Point of Sales Materials effectively
11. Marketing Budgets
12. Positioning - Your Brand from the Consumer point of view
13. Sales Promotions
14. T.V. Commercials Production - It's all about knowing how to make it work for you
15. P.R. That serves Marketing Objectives
16. Events and Sponsorship Marketing - Have your brand the star of the show
17. The best of International Advertising Association congress 2002 (love marks) - Love Marks
18. The best of IAA congress 2002 (James Best) - DDB Advertising Agency
19. International Marketing Case study
20. T.V. advertising campaign case study
21. Direct marketing case study
22. Print Advertising Campaign case study
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Breakfast Meetings: |
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1. Anti trust
2. Successful Egyptian Companies Buy Outs, Is it positive or negative ?
3. Consumer Rights Law: the new legislation
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Events: |
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1. Marketing Services Expo
2. Family Day: Mother's Day Special
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Full Day Seminars: |
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1. Marketing Communication
2. International Marketing and Egyptian Companies
3. Media Planning & Evaluation
4. Brand Management
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Core Committees Group work: |
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1. Egypt Case Studies Guidebook task force
2. Promoting Egypt
3. Promoting Social Values
4. The link between business firms and Universities
5. Marketing orientation in SME's
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Business Monthly "Marketing Breakthrough": |
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1. Interesting articles to be provided for publishing in BM |
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Contacts
Chair: Dr. Amr Kais, IMI - Int'l Marketing & Management Institute
Co-Chair: Mr. Ali Hussein Abdel Ghaffar, Kodak (Egypt) S.A.E.
Senior Committee Officer: Rasha Ezzeldin, (Tel: 3338-1050, E-mail: Rezzeldin@amcham.org.eg)
Committee Liaison: Hend Attalla, (Tel: 3338-1050, E-mail: hattalla@amcham.org.eg)
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