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Marketing
 
Brief of meetings Objectives
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Marketing Committee

Committee Objectives

1. Increase the awareness of the marketing discipline and its implications and need for growth and prosperity of economies

2. Upgrade the level of the marketing profession in Egypt, with respect to knowledge, expertise, practices, etc.

3. Increase the marketing human resources base in Egypt.

4. Promote and institutionalize the marketing paradigm.

5. Assist organizational and individual AmCham members in adopting the marketing direction and acquiring its tools and know how.

6. Assist in upgrading and promoting Egyptian exports, through the application of marketing techniques.

7. Assist the community at large in promoting values and ethics for the welfare of the society and community at large.

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Committee Work Plan

Monthly Sessions Subject Matter & their topics:

    1. Retail Audit - The Users & Abusers of Retail Audits
    2. Qualitative Research (projective techniques) - Qualitatively, it takes new methods to know your consumer more
    3. B2B Marketing Strategies
    4. Professional selling: scoring for the marketing team - Scoring for Your Marketing Team
    5. McDonald's guest speakers
    6. Pricing Strategies
    7. Market Orientation in SME's - What you need to know to succeed
    8. Marketing of Services - Bank Assurance: A new service by banks
    9. Media Planning Update for advertisers - Be on top of your Media Planning
    10. Merchandising - Managing your Point of Sales Materials effectively
    11. Marketing Budgets
    12. Positioning - Your Brand from the Consumer point of view
    13. Sales Promotions
    14. T.V. Commercials Production - It's all about knowing how to make it work for you
    15. P.R. That serves Marketing Objectives
    16. Events and Sponsorship Marketing - Have your brand the star of the show
    17. The best of International Advertising Association congress 2002 (love marks) - Love Marks
    18. The best of IAA congress 2002 (James Best) - DDB Advertising Agency
    19. International Marketing Case study
    20. T.V. advertising campaign case study
    21. Direct marketing case study
    22. Print Advertising Campaign case study
  Breakfast Meetings:
  1. Anti trust
2. Successful Egyptian Companies Buy Outs, Is it positive or negative ?
3. Consumer Rights Law: the new legislation
  Events:
  1. Marketing Services Expo
2. Family Day: Mother's Day Special
  Full Day Seminars:
  1. Marketing Communication
2. International Marketing and Egyptian Companies
3. Media Planning & Evaluation
4. Brand Management
  Core Committees Group work:
  1. Egypt Case Studies Guidebook task force
2. Promoting Egypt
3. Promoting Social Values
4. The link between business firms and Universities
5. Marketing orientation in SME's
  Business Monthly "Marketing Breakthrough":
  1. Interesting articles to be provided for publishing in BM

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Contacts

Chair: Dr. Amr Kais, IMI - Int'l Marketing & Management Institute
Co-Chair: Ms. Caroline Greiss, Manfoods Egypt
Committee Liaison: Rasha Ezzeldin, (Tel: 3338-1050, E-mail: Rezzeldin@amcham.org.eg)

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