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About EMBA
The American Chamber, together with the Faculty of Commerce, Alexandria University (FC/AU) secured and implemented the new Executive MBA degree program . The University Partnership Program (UPP) agreement was collaborated with The School of Business and Public Management, The George Washington University (SBPM/GW), and its aims are to enhance the business curriculum through business case studies and applied learning methodology.
Program Objectives
To meet middle & top management educational needs: productivity, performance and market leadership. Enhancing ability to become globally competitive. The Program uses Egyptian and international case studies.
Pre-requisites and Requirements
- Min. 5 years managerial experience.
- Fluency in English is mandatory.
- Open to graduates of Commerce as well as graduates of non-commerce/non-business faculties e.g. Political Science, Medicine, Engineering ,etc.
- Non-commerce graduates should attend and pass the pre-requisite preparatory program conducted.
Exam Window (s)
Minimum Attendance 75% for each course.
Written exams are conducted at the end of each semester (3hour exam/course).
Course Schedule (s)
Two-year program covering 18 subjects/3 semesters. The Fourth semester wraps up the program with a Research Thesis. A preparatory 3weeks program is conducted for non-commerce students.
June
September
Program Contents
Prerequisite Courses for non-Business, non-Commerce Executives
- Essentials of Business Administration - The purpose of this course is to provide students lacking business background with the basic knowledge needed to understand the business environment and basic business concepts. The course will introduce students to different economic, administrative and financial concepts related to business organizations.
- Essentials of Accounting - Designed to provide students with the essential knowledge needed to understand the basic Accounting Concepts and Techniques. Early sessions introduces students to the role of the accounting in business decisions of management and external users. Later sessions focus on the process of generating and communicating accounting information. Emphasis will be placed on the preparation and interpretation of the financial statements of business firms.
- Essentials of Economics - Designed to provide students with the basics to understand the behavior of individual economic units and how markets operate. Major topics include: nature of economics & economic problem, demand, supply & price elasticity, theory of consumer behavior, production and cost, profit maximization under alternative market structures, theory of distribution, and pricing of inputs.
Core Program
- Managerial Economics- This course examines the role of basic microeconomic theory and the application of microeconomic concepts in business operations. Topics include: decision-making under uncertainty, customer choice, demand estimation, production and cost theory, pricing and output decisions under alternative market conditions, market structure and performance, capital budgeting, and the economic role of the government.
- Organization Behavior and Development - This course is designed to meet the needs of general managers seeking framework for understanding the relationship between human resources policies and organizational success. The topics and instructional materials selected for the course have been chosen to meet the needs of those seeking employment as general managers in major corporations, as consultants to general management, as entrepreneurs, and other likely to benefit from a rigorous treatment of human resource management theories and practices.
- Financial Decision Making- This course addresses financial and investment decisions and constraints facing managers in the Egyptian environment. Analysis involves decisions regarding investment, financing and dividends given critical constraints related to liquidity, solvency, profitability and social responsibility. This course will establish a risk-return framework for financial theory and financial analysis.
- Marketing Management- This course enhances the understanding of the role of marketing in corporate decision-making. Following key elements are addressed: Market analysis, marketing planning, market research, product development, branding decisions, promotion and distribution channels, and pricing strategies, electronic marketing, strategic marketing models and implementation programs.
- Information Mgmt systems & E-Business- Course teaches future COO/CEOs how to strategically use information management principles and new technology to meet their company's critical goals and objectives, through integrating concepts from other business disciplines with information management and planning techniques. Emphasis on how the Internet has changed business and B2B and B2C theory is highlighted.
- Buyer behavior and satisfaction- Focus on the buyer decision process model as a framework for analysis of how and why products and services are purchased and used. Topics include: impact of consumer decisions on the marketing strategies of organizations and marketing applications in high-tech and service industries. The course addresses customer satisfaction and loyalty programs with focus on customer segmentation decisions and tools.
- Financial Accounting and Reporting- Discussion and analysis of the conceptual and practical issues related to production and communication of accounting information to fulfill the needs of external users. The first part covers the basic concepts of financial reporting, a review of the accounting system, and discussion of the basic financial statements. The rest of the course is devoted to the analysis and interpretation of financial statements for business decisions, and evaluation of alternative financial reporting decisions on the reported financial position of the firm.
- Production and Operation Management- Management of operations in manufacturing and service organizations. The course concentrates on the information structure and decision needs of the organization for designing and managing its operations and services.
- Logistics and Supply Chain Management- The expansion of global markets, and increased opportunities to procure and sell products/services in these markets, has led to an increased need for managers who can develop global outsourcing and marketing strategies. For these and other reasons, companies are increasing their focus on efficiently operating supply chains. This course is designed to train participants to develop and integrated perspective in managing a large national or multinational supply chain.
- Global Marketing-Building on the knowledge attained in Marketing Management course, this course addresses how the global environment affects marketing decision-making, particularly branding, product/service, pricing, distribution, and promotion issues. It also examines how marketing research can be designed and leveraged to inform marketing decisions globally.
- Services Marketing and Mgmt- Management of the activities involved in marketing new and existing services is the central focus of this course. Topics addressed include: the innovation system (behavioral and organizational) of service product decisions, product planning processes, marketing auditing, services and the law, and new service trends. Leadership development in services is highlighted.
- Special topics- This course focuses on cutting edge business issues, and topics including post-privatization management, cross cultural communication, corporate responsibility and business ethics, and negotiation strategies.
- HR Management- Emphasizes the role managers and supervisors play in determining the success of human resource management activity of the business enterprise. Topics include: Job Analysis, recruitment, selection, training, performance evaluation, compensation, retention, and legal issues.
- Decision Systems & Computational Methods- This course addresses concepts and methods for making complex real-world decisions. Participants will learn how to analyze and synthesize quantitative and qualitative information while overcoming human cognitive limitations. Gaining a competitive edge through effective decision-making, planning, quality management, and resource allocation is the core aim of this course.
- Managerial Accounting- The primary goal of this course is to develop and appreciation of the strategic importance of cost and other managerial accounting data accumulation and analysis for a successful management. It also aims to help managers to master managerial accounting techniques and how to use managerial accounting information for making decisions.
- Investment & Financial Markets- Course examines the investment decision-making process including defining goals (target rates of return and risk tolerance), and constraints (time horizon, liquidity needs, tax aspects, regulatory and legal aspects). The course will offer insights into how the capital markets value companies, which is useful for managers in publicly held companies and those planning for initial public offering. Knowledge of fixed debt and equity securities analysis and valuation, and an overview of local and international financial markets.
- Strategic Management-Focus on decisions that define an enterprise in terms of its mission, objectives, business scope, resources, structure and processes. Business strategy is concerned with creating an attractive value proposition (Competitive advantage) in one line of business. Industry strategy is concerned with positioning the business for competitive success within its industry and with analysis of the economic and policy forces that drive profitability in the industry. Corporate strategy is concerned with creating value across the firm's line of business (corporate advantage).
- International Business Strategy & Practice- Includes discussion of the changing nature of the international environment and the resulting impact on strategy of both Egyptian and foreign multinational corporations. Various aspects of strategy are considered., including marketing, production, and financial strategy. Focus of discussion is at the company level.
- Research Thesis- this course requires the development of an applied research proposal to be advanced into a thesis on an area of interest that meets the requirements of being timely and significant to advancing management knowledge and practice. Thesis development should follow the recognized guidelines for conducting qualitative and/or quantitative studies in any of the areas of business and management and should be supervised by the EMBA program faculty.
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