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Strategic Marketing - Code No. M&S-26

Workshop Objectives:
By the end of the course candidates will be able to identify:

• What is Marketing?
• Marketing and the Concept of Planning and Strategy
• Identify the difference between Marketing Management and Strategic Marketing
• Understand the competition and know how to stand up against them
• Understand the different types of customers, also the different types of needs
• Market segmentation, targeting, and positioning
• Monitor the relevant changes taking place in the environment
• Formulation of strategies to adopt the environment

Workshop Contents:

• Concept of planning
• Concept of strategy
• Concept of strategic planning
• Concept of strategic marketing
• Aspects of strategic marketing
• Strategic marketing and marketing management
• The process of strategic marketing
• Strategic marketing implementation
• Understanding competition
• Identifying markets
• Customer needs
• Market emergence
• Scanning the environment
• Measuring strengths and weaknesses

Language and Handouts:
English language

Duration:
15 hours.

Who should attend:
Marketing managers and specialists

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