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The Complete Guide to Marketing and Sales Management - Code no: M&S - 10

Workshop Objectives:

The workshop aims at:

• Bringing marketing management into closer alignment with the rapidly growing practice of corporate strategic planning
• Enlarging the discussion of several marketing topics of increased importance, particularly the strategic-planning process, competitive-marketing strategies, organizational-buying behavior.

Workshop Contents:

• Understanding marketing management
• Analyzing marketing opportunity
• Planning, Marketing, Strategy
• Assembling, the marketing mix
• Administering the marketing program
• Special marketing topics

Language and Handouts:
English language

Duration:
25 hours

Who should attend:
Junior and senior management

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