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Spirited newcomer thirsts for market share Voip opens new channels

by eman wahby

it was eight long years in the making, and at times looking pretty unlikely, but on december 27 egypt and turkey signed a free trade agreement (fta) that aims at strengthening bilateral trade and investment ties and allows the two regional giants to benefit from each other’s potential markets. the agreement also aims at further strengthening the barcelona process, a european union initiative that envisions a free trade area comprising the countries of the euro-mediterranean basin by the year 2010.

egyptian minister of trade and industry rachid mohamed rachid and the turkish state minister, kursad tuzmen, signed the historic accord on behalf of their governments. in a press conference on the eve of the signing, rachid told reporters that he expected the fta to boost trade and investment ties between the two countries. “the bilateral trade volume reached $1 billion in 2005, but we hope this figure will see a threefold increase in the coming few years.”

certainly there’s no shortage of opportunities. turkey’s economy has been growing steadily at 8-10 percent a year, ranking among the top 20 countries in terms of growth. it could get a further boost if approved for entry into the 25-member european union.

the country ranks as egypt’s sixth largest trading partner. exports to turkey reached $254 million in 2004, while imports were reported at $471 million. key exports are crude oil, agricultural products, metal products and chemicals, while major imports are machinery, foods products, textiles and wood products. free trade will help increase trade volumes by reducing friction at borders and ensuring fair competition.

rachid is optimistic. “we have already experienced a surge in trade and investment in anticipation of this trade agreement and the business communities in both countries are extremely bullish on the prospects,” he said. “we also hope to see a big amount of joint investments between the two countries that would create more job opportunities.”

turkish businessmen are already lining up, tuzmen assured. he said turkish investments in egypt currently stand at $600 million, but projects these investments will reach $2 billion once the fta comes into effect. the egyptian and turkish parliaments are expected to ratify the agreement later this year.
the increased investment should also encourage turkish banks to create a presence in egypt, he said. “with the increased turkish investments and bilateral relations, the turkish private banks would be encouraged to open branches in egypt.”

prior to the signing of the fta, cairo and ankara were already bound by a number of bilateral accords, such as those outlining measures to prevent double taxation, encourage joint investments, and enhance economic and technical cooperation. “with the fta, the legal framework for economic and commercial relations with egypt will be completed,” tuzmen said.

the new agreement takes the model of the egypt-eu association agreement, which outlines the gradual liberalization of bilateral trade in agriculture, industrial products and services. rachid pointed out that one of the fta’s major benefits is its “accumulation of origin” rule, which could help reduce the cost of components in egyptian manufactured goods. “by allowing for the accumulation of origin between our two countries, the agreement gives both our economies a deeper source of inputs,” he said. “this means that a factory in egypt can import inputs from turkey, incorporate these into its own products, and export these duty-free to europe under egypt’s association agreement with the eu. the same applies to turkish companies, and this will create all-important avenues for cross-investment.”

according to a report prepared by egypt’s ministry of trade & industry (mti, formerly the ministry of foreign trade & industry), egypt and turkey will gradually phase out custom duties and other tariffs on each other’s industrial products over a period of 12 years. the transitional period is intended to give local industries, particularly in egypt, a chance to adjust to the new trading regime. “this will allow the egyptian market to gradually absorb the turkish imports in a way that would not hurt the national industry,” the report said.

tariffs on turkish imports have been categorized in four groups modeled on the four “lists” stipulated under the eu association agreement, and will be phased out at different rates. the first group includes raw materials and machinery; the second group includes intermediate goods such as carbon, paper and glass fibers; the third group comprises consumer products such as marble, textiles, ready-made garments and electrical appliances; and the fourth group includes cars and their components.

the two sides have also agreed to progressively establish greater liberalization of trade in agricultural products, processed agricultural goods and fishery products of mutual interest. the parties exchanged concessions through quotas on commodities. for turkey, commodities of particular interest include hazelnuts and edible oils. egypt, meanwhile, received concessions on its exports of rice, fish, vegetables and fruits.

the local business community is divided over the benefits of the egypt-turkey fta. some businesspeople believe the agreement will open new opportunities, while others fear it could threaten national industries. egyptian electrical appliance manufacturers, for instance, argue that allowing turkish products to penetrate the local market unencumbered by tariffs bodes badly for the future of their industry. “the prices of turkish electrical appliances are already competitive in the local market even though they are currently subject to custom duties,” said mohamed fouad, export manager at olympic group, a manufacturer of electrical home appliances. “so, what’s going to happen when tariffs are slashed on turkish imported electrical appliances?”

meanwhile, salah al-hadary, secretary-general of the egyptian car manufacturers association (ecma), believes the government granted turkey too many concessions. “although turkey is not yet a member of the european union, i see it was granted preferential treatment with regard to quotas and tariff cuts,” he said.

yet despite his reservations about the trade deal with turkey, al-hadary nonetheless agrees that the fta will help lure turkish investments into the local market. “undoubtedly, there will be more investment projects with turkish partners pumping investments into the local car feeding industry. our factories could then start exporting to turkey, which has easy access to european markets.”

“with any trade agreement there are winners and losers,” says ahmed ghoneim, assistant professor at the faculty of economics and political science at cairo university. ghoneim describes himself as a former opponent to the fta with turkey, but says the eu’s decision to open accession talks with turkey changed his perspective, as it seems inevitable that turkey will eventually benefit from the trade liberalization outlined in the egypt-eu association agreement. “sooner or later, they will have an access to the local market, so it’s better to secure a good deal now,” he explained.

mostafa zaki, head of the importers’ chamber at cairo chamber of commerce, agrees. he says there are inherent benefits to competing with turkish imports now, as opposed to later. “trade is being liberalized everywhere and we cannot continue to keep the old protective measures against imports from around the world in order to protect our industry... when the market opens up and tariffs are slashed on turkish imports, the national industry has no way out but to improve its competitiveness in order to survive the fierce competition.”

since egypt enjoys the advantage of qualified and inexpensive labor, the fta should help to lure more turkish investment into the egyptian market. “when turkey gets admitted to the eu, it will face the dilemma of expensive labor. thus, they can start setting up investments in egypt and the two countries would benefit,” ghoneim explains. “for instance, in the textile industry, we will benefit from their cheap yearn and they will benefit from our cheap labor force.”

according to official figures, egypt’s textile exports to turkey reached $193.5 million in 2003, compared to imports from turkey valued at $350 million. bassem sultan, vice president of the garment commodity council, says the new fta could quickly boost exports on both sides because bilateral trade agreements “provide immediate access, unlike the wto agreement, under which everything is phased in and out. these agreements are usually implemented immediately.”

he says the speed of implementation is one reason why signing a free trade agreement with a country like turkey is important. “yes, their products will have access to our market, but we will have access to theirs.”

additional reporting by réhab el-bakry

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