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follow up
bank fire marks need for
better safety procedures
[nasr city tragedy shows up slipshod construction, march
2004]
last month, egypt witnessed a number of fires resulting in substantial
economic losses, the most serious of which was the suez canal bank
fire in downtown cairo in which the top floor of the four-story
building was completely destroyed. the bank is located next to a
gas station in the heart of the citys financial and commercial
district, meaning that the rapid response by fire fighters was critical
in averting a disaster.
official reports attributed the fire to an electrical short that
occurred after business hours on august 4. the contents of the fourth
floor, which housed the human resources department, included 32
computers, 24 air-conditioning units and all employment-related
documents.
the official report, however, affirmed that vaults were unharmed
and that no customer records had been destroyed. while repairs proceed
to the rest of the building, which sustained some water damage,
operations are to be transferred to the banks garden city
branch. customers confirmed that their dealings with the bank were
proceeding as normal.
although bank fires in egypt are a rare occurrence, the incident
raised warning bells about the safety measures taken by financial
institutions and the need to review measures, including those for
regular monitoring.
insurance expert sami naguib confirmed that in the majority of
instances in which fires have occurred in egypt in recent years,
the damage has been limited to the building and its furnishings.
further damage was averted because banks have adopted the practice
of storing records in fire resistant vaults and transactions are
computerized with copies and backups of files being stored at multiple
locations including a central mainframe.
magdi munir, head of the legal department at misr international
bank, said banks in egypt store original customer records in fire-resistant
vaults and that those records only leave the vaults when customers
need them or if they are being used as evidence in a court of law.
bank employees handle original documents as infrequently as possible,
using copies wherever feasible.
magdy samaan
top
local fertilizer faces
crisis of distribution
[government intervenes in fertilizer market, december
2003]
the new minister of agriculture and land reclamation, ahmed el
leithy, is exploring the possibility of abolishing a decree issued
in june by the previous minister that gave the agriculture development
& credit bank a monopoly on the distribution of fertilizer to
farmers.
el leithy said the banks monopoly over distribution
previously divided between three different agencies had not
only failed to solve the problem, but had actually exacerbated it.
under the system imposed by the decree, farmers found they were
limited to four 50 kilo sacks of the material per feddan [one feddan
is approximately equal to one acre], while they say they need as
much as double that allocation. consequently, they turned to the
black market to meet their needs, where prices are soaring. before
the decree was issued, a sack of fertilizer ran for £e 40;
now, as the black market flourishes, farmers are forced to dole
out £e 80 per sack.
in a meeting convened in mid-august with members of the agricultural
development & credit banks board of directors and members
of the boards of agricultural cooperatives and vendors associations,
el leithy said he was ready to listen to all points of view and
that he had ordered several departments in the ministry to contribute
to a comprehensive study on the matter ahead of making his decision
on it.
at the beginning of august, the ndps farmers committee and
the board of directors of the general association for credit, headed
by abu al abbas othman, sent a memo el leithy requesting that he
abolish the decree by the previous minister.
mohammed riad, a fertilizer expert at the center for land &
water research, confirmed that the bank issues farmers only four
sacks of fertilizer per feddan, and that in recent years the country
has suffered from shortages on the fertilizer market, despite a
halt in exports. he called for increasing the overall supply of,
issuing a new decree, and increasing the per-feddan share from four
to eight sacks. in the meantime, he said, farmers will continue
to be compelled to turn to the black market for their requirements
due to insufficient supply.
fathy rabeh
top
u.s. senate putsch to lessen
military aid to egypt quashed
[weiner pushes anti-egypt agenda, march 2004]
last month, us congressman tom lantos (d-california) introduced
a controversial proposal that brought egyptian-us relations to the
center of attention on capitol hill, and on august 17, the california
representative and high-ranking democrat on the house international
relations committee personally delivered his message to cairo.
the proposal, a planned amendment to the us foreign aid bill for
the 2005 fiscal year, would have shifted $570 million of the us
aid egypt currently receives from military to economic aid. if passed,
the adjustment would have more than doubled us economic aid, while
cutting military assistance by more than half.
house debate surrounding the proposal elicited myriad opinions
on capitol hill, with support for the measure voiced by,
among others, house majority leader tom delay [r-texas] falling
in one of two categories. many lawmakers questioned the need for
such extensive military aid to a country that, in the words of representative
mike pence [r-indiana], has no real enemies, and that
has been largely absent from the war on terrorism. during
house debate, lantos himself presented egypts bloated
military budget as the biggest threat to egyptian stability...
undermin[ing] economic and political development and democratization.
the move, he said, is clearly in the interest of the egyptian
people whose prime needs at the moment are in the educational and
medical fields and not in additional high-tech weaponry. lantos
added, if we enhance our support for economic and social projects
in egypt, our credibility with the egyptian people will soar.
a second theme of support saw the measure as punishment for egypts
allegedly unneighborly conduct towards israel, with some lawmakers
citing in particular egypts alleged failure to prevent gun
smuggling into palestine and to curb anti-israeli rhetoric in the
state media.
the ultimate failure of the bill which came much to cairos
relief has been credited to support from an unlikely ally
the george w. bush administration. us secretary of state
colin powell was a particularly active opponent of the plan, sending
a strongly worded letter to representative jim kolbe (r-arizona),
who chairs the foreign operations subcommittee on the house appropriations
committee. according to state department spokesman richard boucher,
the letter focused on the importance of our annual military
assistance budget to egypt by outlining egypts crucial role
in our efforts to achieve peace in the middle east and its contribution
to regional stability.
his point was a timely one, given the sensitive negotiations between
egypt, israel and the us on the implementation of israeli prime
minister ariel sharons hyper-controversial proposal to withdraw
all israeli settlements from the gaza strip. lantos also acknowledged
in the press that he had received a phone call from us national
security adviser condoleezza rice urging him against introducing
the bill.
explaining the bush administrations position in an interview
on egyptian state television, powell said, egypt has been
a good friend, theyre supporting us in so many ways, and it
would not be appropriate right now to change the way the funding
is provided to egypt.
numerous congressmen expressed similar sentiments. one of
the only stabilizing factors in the unstable middle east is americas
relationship with egypt... any change to this assistance account
would undermine that relationship, said representative bill
young (d-florida). this [proposal] puts a finger in the eye
of our friends in egypt, added congressman john dingell (d-michigan).
opposition from lawmakers was reportedly bolstered by warnings
from us arms manufacturers that the change in aid allocation
and the resulting loss of an estimated $2.2 billion worth of military
contracts could result in major job losses in home districts.
it was a full court press, lantos lamented.
under the weight of this pressure, the amendment was soundly defeated
by a nearly 2-1 margin. speaking to right-wing israeli daily jerusalem
post, however, lantos said he was pleased with the support the amendment
received, pledging future efforts to trim military assistance to
cairo unless egypt improves its behavior. we didnt make
law, but, hopefully, we made a point, commented pence.
lantos attempts to promote the defeated bill during his
recent stop in egypt part of a middle east tour that also
included libya, syria, jordan and israel suggest the matter
has not yet been put to rest.
richard susalka
top
g-20 score victory for
developing nations in geneva
[egypt unprepared for wto deadline, may 2004]
on august 1, in geneva, the world trade organizations 147-member
general council adopted a framework agreement aimed at cutting subsidies
and reducing barriers to free trade in agricultural produce
a coup for the so-called g-20 bloc of developing countries, whose
members include china, brazil and south africa as well as egypt.
founded in the run-up to the wtos cancun ministerial meeting,
the grouping came together with the joint aim of overcoming attempts
by developed countries particularly the eu and us
to promote protectionist agricultural policy unfairly benefiting
their own domestic markets.
for many, the framework agreement is long overdue. shortly before
the trade talks, uk trade minister patricia hewitt, in an interview
on bbc radio, harshly criticized the appalling agricultural
subsidies that distort trade with the rest of the world and make
it impossible for farmers in many developing countries to make a
decent living. in particular, she said the economies of desperately
poor countries were suffering from the huge subsidies
given to sugar production in the eu and to cotton farmers in the
us.
acknowledging the political and economic challenges of removing
the protections enjoyed by agriculture industries in most developed
countries, she exhorted the world community to keep our eye
on that bigger prize, which is the possibility of pulling literally
hundreds of millions of people out of poverty.
of course, selfless concern for subsistence farmers in developing
countries was only part of the reason for the eu-us concession.
in return, wto members accepted the proposition that additional
negotiations were needed regarding market access for industrial
goods.
just as developing nations are seeking liberalized trade in those
industries such as agriculture in which they have
the most to offer, industrialized nations want developing countries
to remove barriers to industrial imports. many observers expect,
therefore, that the eu-us gesture will ultimately lead to progress
in the opening of emerging markets to industrial goods from developed
countries.
but if the bartering of liberal trade measures is a benefit to
all, it certainly doesnt benefit everyone equally, and many
argue that g-20 members are emerging as the big winners. while the
goal of the doha development round was to help developing
countries in general, its been argued that the recent move
will only serve the interests of a small subset of the targeted
beneficiaries. its even possible that the move could hurt
developing countries outside the g-20, many of which already enjoy
substantial access to eu and us markets, by eroding benefits garnered
by pre-existing preferential-trading arrangements or via regional
trade accords.
in any case, the agreement at geneva has been welcomed as a step
forward in world trade negotiations, and has renewed hope in the
current doha round, which though originally scheduled for
completion by the end of this year lost momentum after last
years troubled cancun meeting.
ministers have scheduled their next major meeting for december 2005
in hong kong, although even optimistic observers acknowledging
the labored pace of trade negotiations dont expect
a final agreement until 2006 or 2007, at the earliest.
richard susalka
top
egyptian bank listed on
u.a.e., kuwaiti exchanges
[london calling, july 2001]
in the course of the last three months, local private bank cib
received approval to list its shares on both the united arab emirates
stock exchanges and the kuwait stock exchange (kse), becoming, in
both cases, the first foreign bank to do so.
first, on june 23, with the blessing of the emirates securities
& commodities authority (esca), cib became the 47th entity to
be listed on the uae exchange. the esca has cleared commercial
international bank for listing in the uae, as they have met all
our requirements, abdullah s. al turifi, chief executive of
the esca, told emirati daily gulf news, adding, the egyptian
bank has good equity, which is well capitalized, and has a good
track record. despite reports that the bank would then have
to choose between the uaes two markets the dubai financial
market (dfm) and the abu dhabi securities market (absm) marwa
sheikh, an analyst at local brokerage efg-hermes, said cib was pursuing
listings in both, as is allowed by the esca.
cib would be the first foreign company ever to be listed on the
dfm, as the only other foreign companies listed on the uae exchange
qatar telecom and sudan telecom are both found on
the absm. though egyptian media production city secured approval
to be listed on the dfm in january, it has yet to do so.
the development comes amidst prosperous times for the uae exchanges.
this year, the uae stock market will make history, ziad
dabbas, share-dealing consultant for national bank of abu dhabi,
recently told the technical review middle east. he added that, our
preliminary expectations are that the value of traded shares will
cross $5.45 billion this year. the same report indicated that
share-dealing in the uae exchange surpassed last years total
$2.15 billion in the first four months of 2004 alone.
thanks to the markets surging activity, the uae has
the ability to attract top companies, and, by the end of this year,
there will be many more listings, turifi was quoted as saying.
shortly after its listing approval, cib announced that the emirates
central bank had granted it a license to open a representative office
in the uae. according to sheikh, the two developments demonstrate
cibs long-term interest in gaining exposure and forming contacts
in the gulf community. she suggested that the listing wouldnt
yield immediate benefits, as did the companys gdr offering
in 1996, but, rather, reflected cibs desire to test
the gulf market, slowly but surely, with a focus on business in
the future.
then, on august 17, the bank received another listing approval,
this time from the kse, which has also set record highs on the back
of better-than-expected half-year corporate results. the kse index
ended the first half of the year up 13.9 percent, and was up 52
percent on the year.
according to cib officials, the listing frenzy is part of a long-term
strategy of regional expansion. the administration is always
aiming to make the bank a regional one, serving all arab countries,
said cib managing director sahar sallab. listing our bank
in kuwait and dubai was just one step towards achieving this dream.
sallab added that the bank was currently seeking listings in three
other gulf exchanges, and was working hard to fulfill all the prerequisites.
while she declined to reveal which particular bourses were being
wooed, she hinted that a third listing could be expected this year.
cib was egypts first bank to offer dollar-denominated shares,
in the form of global depository receipts (gdrs), on the london
stock exchange. additionally, it now issues shares in the form of
american depository receipts (adrs), traded on us markets.
richard susalka and summer said
top
party congress expected
to mull reform, leadership changes
[annual ndp conference features much of same, november
2003]
julys cabinet reshuffle was widely praised in the business
community as an important step towards economic reform. what most
close observers are predicting about the upcoming national democratic
party (ndp) annual congress vis-à-vis political reform, though,
appears to be somewhat of a mixed bag.
most observers expect the party to present elements of its political
reform platform at the conference, from september 21 to 23, including
changes in party leadership, the future of the emergency law and
rules for political participation. generally, i think the
conference will formulate an ndp platform for the next four or five
years and determine the parameters for the partys engagement
in the next election, said analyst mohamed sayyed said, deputy
director of the al-ahram center for political & strategic studies.
observers, however, have cautioned against expectations of dramatic
change, like a lifting of the emergency law, or a modification to
the way presidents are selected. there will be no major overhaul
of the system; nothing of a radical nature, maintained said.
a number of laws are expected to be discussed and, perhaps,
tweaked in the course of the three-day conference. law 40
of 1977 governing political parties, for example, is expected to
be changed to give opposition parties greater room for maneuver.
comments from safwat sherif, president of the shura council and
political parties committee, suggest that the modifications could
involve including opposition party representatives in the composition
of the infamous political parties committee.
there is also talk of modifying the law governing elections, as
well as the law outlining the limits of political activity in general,
so as to open up opportunities for political participation. last
years conference included an announcement that the hated law
100 governing the activities of professional syndicates would be
altered. as this was never addressed, though, some expect it to
come up for serious discussion this time around. there will also
probably be statements following up on the presidents announcement
last march that journalists could no longer be imprisoned for journalistic
offences.
still, said doubted that much legislation would be subject to
substantial amendment; rather, he expected minor modifications and
changes of phrase. the very worst aspects of these legislations
will be changed, he said.
the fate of the partys leadership, though, rather than political
reform, has been the main grist for pundits recently. several newspapers
have quoted party sources as saying that the ndp secretary-general,
sherif (appointed in 2002, replacing former agricultural minister
youssef wali), will be replaced by someone younger and more reform-minded.
originally, there were predictions that gamal mubarak, presidential
scion and head of the partys influential policies secretariat,
would accede to the helm of the ndp as part of a plan to bring him
closer to headship positions. mubaraks comments at a press
conference last month that the party was flexible
rather than static were interpreted to mean that
changes were in the offing.
the august 15 edition of independent daily al-masri al-youm, though,
maintained that mubarak would stay where he was, with someone else
in the party replacing sherif. in an article detailing the expected
changes, the paper suggested that moufid shehab, minister of shura
council affairs, or zakariya azmi, the presidents chief of
staff, could be made party head.
the report also predicted that other members of the old guard,
such as former education minister kamal bahaa el din, would be let
go in favor of new, younger additions to the politburo many
of whom were recently awarded cabinet posts.
shortly after the publication of these and several other
predictions in the media, official party mouthpiece mayo
denied there would be any leadership changes at all. according to
party bylaws, the paper asserted, such changes cant be made
at annual conferences only at general ones, held every five
years.
the next general conference isnt until 2007. still, observers
point out that the president has the power to change party
postings at any time.
one internal issue that will come up at the congress will be next
years legislative elections, especially after the large number
of defeats suffered by ndp candidates at the hands of renegade party
members, running as independents, in recent shura council elections.
some expect an attempt at reinvigorating party leaderships in the
governorates, in order to shore up ndp power there.
meanwhile, all indications suggest that the selection of the president
in 2005 will follow the familiar referendum system, and chances
are the party will request hosni mubarak to run for a fifth term.
mubarak will address the conference at its conclusion and announce
the reforms decided upon.
paul schemm
top
supplies of subsidized
milk formula scarce
[wheat production fails to meet local needs, april 2004]
parliamentarians convened one emergency session this summer. their
topic of discussion? the shortage of subsidized milk formula, which
the peoples assemblys health committee says is putting
75,000 infants at risk of not meeting their nutritional needs.
at the meeting during the last week of july, parliamentarians
pointed the finger at the private companies that distribute the
formula and even pharmacies, claiming that the latter were selling
the milk powder to candy factories.
the cause of the shortage, which began in may, is probably much
simpler. deputy minister of health ossama el kholi told egyptian
state television on august 3, we used to import 11 million
canisters a year, this year we will import 8 million. he added,
we promise to cover the shortage by producing formula locally.
the government seems to have been counting on the private sector
to fill in the gap, but so far manufacturers have not leapt at the
opportunity, and pharmacists have reported a sharp drop in the number
of canisters they receive each month starting in may.
estimating annual consumption of formula at 10 million canisters
a year, a source at the ministry said imports for fy 2003/4, which
ended in june, fell short of the 11 million mark, but was unable
to give a precise figure.
the egyptian government is slated to spend £e 69 million
in milk formula subsidies over fiscal year 2004/5. the 450-gram
subsidized canister is sold for £e 2.90, while unsubsidized
formula costs approximately £e 20 a canister.
we used to receive 26 canisters a month, but then the distributors
told us that we are entitled to a maximum of 12, said mohamed
khairi, owner of a pharmacy in ain shams, recounting the problems
that began for him this spring. now we only get three canisters
and some pharmacists i know told me i should feel lucky because
they stopped receiving formula altogether, he added.
in the meantime, some families reported going to the health ministry
last month in a desperate bid to obtain formula for their children,
but said they were barred from entering the premises.
in late august, el kholi said the ministry plans to open a number
of outlets for the distribution of baby formula in places where
there is high demand.
summer said and mohamed mursi
top
te heads leads bond season
with biggest-ever corporate issue
[te still waiting on market conditions,
february 2003]
the egyptian corporate bond market is set to be invigorated this
fall following announcements by three companies that they are putting
the finishing touches on plans to issue bonds before the end of
2004. leading the pack is telecom egypt (te), with a £e 2
billion issue the largest in the countrys history.
the subscription period for the offering by te, the state-owned
fixed-line provider, is expected to open the last week of september
or the first week of october, after the bond is rated by an international
agency and pending the approval of the capital market authority.
te selected hsbc bank egypt in january to advise it on the transaction,
and announced in early august that banque du caire, bank of alexandria,
arab african international bank and citigroup had won the tender
to lead manage and underwrite the issue.
at an august 17 ceremony for the signing of the agreement with
the banking consortium, a few of the issues details were released.
akil beshir, chairman of te, said that the offering would be split
into two equal tranches, fixed and floating, and that the maturity
period would be set for somewhere between five and seven years.
the goal of the issue, said beshir, was to diversify the companys
financing and reduce its recourse to bank loans in the future. the
funds raised will be used to service the companys debts, which
are in various currencies, and to support expansion of its services.
he declined to give the precise amount of tes debts or their
breakdown by currency.
as for tes decision to make the issue in local currency,
beshir said this was part of a broader strategy of reducing hard
currency exposure in view of the fluctuation of the firms
hard currency earnings and the fact that a portion of the companys
investment is in hard currency. over the past two years, we
have tried to make sure that our investments in hard currency are
not higher than our revenue in hard currency although we
have not yet reached that point.
with respect to competition from other upcoming bond issues, most
notably from orascom telecom holding (oth)s issue, mahmoud
abdel latif, bank of alexandria chairman and ceo, said there was
no cause for concern. the issuing of a number of different
bonds at once will not have a [negative] impact [on any one particular
bond]... because the liquidity is available and its sources are
diverse.
oth, an egyptian private telecom with extensive investments in the
middle east and africa, announced in mid-august that it had concluded
an underwriting agreement with the national bank of egypt, banque
misr and the bank of alexandria for the issue. the bond is for the
amounts of £e 700 million and $150 million. a company spokesman
was reluctant to give a specific date for the subscription period,
as several approvals were pending, but said it would be before the
end of this year.
on a smaller scale, amoun pharmaceutical company, a private egyptian
company, announced, following approval by its general assembly on
august 14, its plans for a £e 150 million bond issue, also
anticipated for this fall.
hussein abdel halim, head of research at sigma capital brokerage
house, commented on tes decision to offer its entire issue
in local currency, saying, i think its the correct decision,
because, probably, about 90 or 95 percent of tes revenues
are in egyptian pounds. he added, even if you are importing
with hard currency, because your revenue stream is in egyptian pounds
you dont want your exposure to be in anything else.
in contrast, oths revenue and exposure are in hard currency
thats why theyre doing a portion in foreign
currency, he said.
abdel halim predicted that the majority of the buyers of tes
issue would be local banks, followed by insurance companies. as
for foreign investors, he said, very few foreign institutions
buy bonds in egypt, because theyre not that liquid.
concerning the prospects for a successful issue, abdel halim added,
there wont be a problem, because theyre underwritten.
the banks might end up with part of the issue they wont
be fully subscribed. people are tight on egyptian pounds, theyre
not tight on dollars.
the only other bond issue this year has been by orascom construction
industries, which saw its bond twice oversubscribed in february.
tes bond will be the second issued by an egyptian telecom,
the first having been offered by mobinil in 1999.
willa thayer
top
program aims at raising
aids awareness at the workplace
[mobilizing against hepatitus c, april 1998]
in an effort to inform egyptians about the hiv/aids virus, international
ngo care international began offering awareness seminars this summer
aimed specifically at private sector firms and their employees.
the awareness against aids (aaa) project aims to raise
understanding about the disease which has until now received
little local attention by providing employees with vital
information about hiv/aids, such as vulnerabilities, associated-risk
behavior and health-care availability. the program aims to
synthesize private sector employers and their social responsibility
towards educating their staffs about hiv/aids risks and prevention
methods, said project manager wessam el beih. the project
also contributes to educating less fortunate rural communities,
especially youth and women in upper egypt.
she added that aaa seminars give employees tools for making
personal decisions about their exposure to risk, and how they will
protect themselves and their families.
but why target the workplace? according to el beih, its
important to address private sector companies, as they represent
the larger community people from different backgrounds.
additionally, aids can take a massive economic toll, reducing labor
supplies, increasing costs and causing shifts of resources away
from investment towards health care. according to world bank estimates,
the associated costs of the virus to the middle east and north africa
region could rise to as much as 1.5 percent of annual gdp.
business leaders, therefore, should take steps to protect their
employees, save resources and reduce risk, el beih said. the project
is currently working primarily with cairo-based businesses in the
petroleum, tourism and pharmaceutical sectors.
whats more, revenue generated from corporate business-place
orientations is then used to finance community development projects
in rural upper egypt.
according to hany ziady, a world health organization medical officer
specialized in sexually transmitted diseases, the number of hiv
cases in egypt is currently estimated at 3,800. i think its
a good idea to raise awareness in certain sectors of society that
dont have accurate information about hiv infection,
he said.
one private sector employee who recently attended an aaa seminar,
while finding it helpful, wondered how effective the program would
be in raising general aids awareness in the long term. it
was a healthy exercise, but there should be a follow-up program,
so people will constantly have reminders, he suggested.
marwa maraie
top
cola with pan-islamic
conscience distributed locally
[boycott campaign thinks bigger, april 2003]
egyptian supporters of palestinian and pan-islamic causes need
only raise a glass of cola to their lips to show that they are behind
those struggles, the founders of mecca cola would have their customers
believe. the company began selling the beverage locally in july.
founded by french-tunisian businessman tawfiq mathlouthi in 2002
in france, mecca cola donates 10 percent of its profits to palestinian
charities and 10 percent to those in the countries where it is sold.
sales in egypt are slated to be doubly beneficial for the palestinian
cause. the company decided to allocate 20 percent of its profits
to causes in the islamic world, particularly palestine, said
mohamed el aswani, sales manager for mecca cola in egypt, in addition
to 10 percent for egyptian causes. monies earmarked for the palestinians
will go to the purchase of clothing or construction of schools,
he said.
should the company decide that it wishes to give money to the
palestinians rather than donations in kind, it will do so through
unicef said el aswani.
censorship authorities temporarily held up the launch of the product.
they asked us to remove the illustrations of jerusalems
landmark dome of the rock and they did not justify their demand,
el aswani told business monthly.
a spokesperson from mecca colas dubai headquarters speculated
that censors were concerned that by displaying on the bottle the
image of the dome of the rock, one of islams holiest shrines,
it might unwittingly be defiled, for instance if someone stepped
on or ran over a discarded bottle. the first 100,000 bottles hit
the market without depicting the place of worship, but carried the
companys slogan, no more drinking stupid. drink with
commitment.
a local factory produced those first bottles, but the company
plans to set up a factory dedicated exclusively to the beverage
with a local partner, nashaat salem higazi, an importer/exporter.
mathlouthi told reporters that entering the egyptian market is
another step in its broader vision to stand up to american
imperialism and zionism by giving people a substitute for american
goods and thereby support boycotts of american goods.
mecca colas egypt launch in july coincided with its first
sales in israel in towns with predominantly arab-israeli populations,
said a company representative.
committees organizing boycotts of american and israeli products
hailed the availability of the product locally. we consider
the entrance of mecca cola into the egyptian market a bold move
resulting from the popular boycott campaigns in the arab world.
the drinks success expresses egyptian customers rejection
of american and zionist drinks, said ahmed rami, a member
of the boycott committee of the pharmacists syndicate.
coca-cola egypt says it has not been affected by mecca colas
entrance into the market. our customers trust our products
and know that we are not affiliated with any religious or ethnic
group and we have nothing to do with politics, said an employee
at the companys cairo offices who asked not to be identified.
coca-colas mother company, however, has previously said
that mecca cola had identified a commercial opportunity which
involves the exploitation in europe of the difficult and complex
situation in the middle east.
pepsi-cola egypts offices did not respond to requests for
comment.
summer said
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