Business monthly October 98
 
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VIEWPOINT

Next month, AmCham Egypt will take the stories of 14 state-owned companies slated to be sold to strategic in-vestors on the road to the U.S. Support-ed by Merrill Lynch and ING Barings, we will do our part to highlight the unlocked opportunities of the state sector and to make the case for investment in Egypt’s new economy.
We have already made these arguments at a workshop held in Cairo on Sept. 14, which was headlined by Dr. Atef Ebeid, Egypt’s minister of public enterprises. For anyone serious about investing in Egypt, Ebeid’s comments were extremely encouraging. Egypt, he said, is working hard to broaden the privatization program by selling state assets in previously untouchable sectors like power and telecommunications and deepen the program by increasing the scale of government divestitures.
“We will pull out,” he said. “The government is not competing and will not compete with the private sector in owning and running economic enterprises.”
Many of the enterprises that remain are struggling. But those same enterprises enjoy strong product lines and high market shares, and could be turned around by private management. For that reason, the Ministry of Public Enter-prises is focusing on strategic investor sales in this stage of the program.
In an effort to make the companies on offer more attractive, the ministry has put them through restructuring to pare down excess debt and labor. Prior to restructuring, Ebeid said, the companies had an average debt-to-equity ratio of 9:1 and average overemployment of close to 70 percent. After negotiating with the companies creditors, moving debt from the affiliate to the holding company level and selling assets to raise cash, Ebeid has said that 100 companies are ready to be offered almost debt-free.
Attractive early retirement packages offered to workers produced a voluntary reduction of excess labor, the minister said, leaving the companies with manageable work forces.
The ministry has also made some concessions on valuing the companies. Most importantly, land holdings have been valued at the price of equivalent plots in the new communities.
The government has taken its step forward. Investors should feel confident that the activities they undertake to develop and implement their turnaround strategies will have the full support of the Egyptian government. But now, private investors will have to show that they are up to the opportunity.
As potential strategic partners in the U.S. will hear next month, investment in the 14 companies on offer demonstrate plenty of potential for profit and growth. But as they will also hear, that potential is only available in exchange for commitment. Speculation will not pay off in this round of privatization. On the other hand, investors who take the time and effort to chart new management and marketing strategies that build on these companies’ strengths, and who are dedicated enough to see these plans through, will be amply rewarded.
This round of sales of state-owned companies to experienced, dedicated in-vestors is perhaps the most important in the privatization program. It is through the sale of struggling but viable companies that our commitment to proceed will best be tested. And it is only through the introduction of new managers and new owners that the true benefits of privatization will be realized.
This round of sales will constitute a full surrender of government control over the offered companies, and send a clear message to the world that Egypt intends to push ahead with structural reform, even when the going gets tough.
The government of Egypt has made plain its commitment to clear the way for private investors interested in buying into Egypt’s privatization program. It is now up to us – as private investors – to recognize and unlock the potential of these companies. Our response will in-fluence not just the future of the privatization program, but the future of Egypt itself. The economy has been placed in our hands. Now it is time to show that we can live up to theory.

Ahmed Shawi
President, AmCham

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