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COVER STORY

by amena bakr

car buyers lost millions when the alleged capital utilization schemes of two distributors came crashing down, leaving buyers with nothing to show for their payments except a handful of receipts. how did it happen and what’s to say it won’t happen again?

you don’t always get what you pay for. police raided the showrooms of two car distributors in cairo late last year after their owners fled with millions of pounds worth of car deposits. customers, who had trustingly paid deposits for their new cars, were shocked to discover that not only would they not receive the cars they paid for, but that they would also not be getting their money back.

police began an investigation into two car distributors, al-rabea for car trade and al-forsan, after receiving a mountain of complaints from individuals who claimed they paid the required deferment payments for their new cars, but after months of waiting still had not received them. “the scene at [the different] police stations was just ridiculous,” says efaat abdel atti, dealer of havee cars and head of the cairo car dealers unit at the federation of egyptian chambers of commerce (fecc). “this brought to everyone’s attention that these companies were seriously doing something wrong.”
by the time the prosecutor’s office had completed its investigation and ordered the two distributors shut down, customers and dealers had been defrauded of an estimated le 66 million. al-rabea’s owner, karim nashaat, accused of defrauding le 16 million from customers and dealers, was arrested at the airport on january 28 after a month-long manhunt.

meanwhile, police arrested two of al-forsan’s three co-owners, brothers tarek bayoumi and sherif bayoumi, while a third brother and ceo of the company, mohamed bayoumi, is believed to have fled the country. the three men were accused of defrauding customers and dealers of more than le 50 million.

in the lightning-fast trial that followed, a cairo court found al-forsan’s owners – including one brother tried in absentia – guilty of stealing clients’ deferment payments and failing to deliver their cars within the agreed upon period. on february 17, the court sentenced the three men to three years in prison each. “i really hope that they all go to prison and stay there because, apart from taking people’s money and not giving them cars, they didn’t pay us for two months,” said a former al-forsan employee, speaking to business monthly on the condition of anonymity.

investigators are still trying to piece together the details, but some suspect the car distributors were fronts for capital utilization schemes – where the perpetrators temporarily divert money collected through legitimate business activities into other, often illicit, trading activities in an attempt to increase their profits. the individuals whose money is collected are often completely unaware of how their money is being used – until something goes wrong.

the owners of al-rabea and al-forsan appear to have diverted the deposits of car buyers into other investments, but when those investments headed south their capital utilization schemes began to unravel. they no longer had the money to pay the car dealers from whom they acquired the cars, nor the paperwork to transfer ownership of the cars to the buyers. “unlucky for them, they lost the money and the cycle of lies could not be kept up any longer,” says abdel atti.

in egypt, cars are supplied to distributors by dealers, who retain all the paperwork, including the customs release certificate, until the distributor – or in the case of installment payments, the bank – provides the full payment for the vehicle. “once a dealer such as myself gets the money from a distributor, i hand him all the necessary paperwork for licensing,” he explains. “before that point, the car is useless unless you’re planning to cut it up.”

distributors are an important marketing tool for car dealers, allowing them to reach a larger and more geographically diverse audience of potential buyers for their brands than through their own, smaller network of showrooms. this is particularly useful when trying to sell cars to the masses or introduce relatively unknown brands to the market, explains abdel atti. “we have this new wave of chinese cars coming into the market and we need to disperse them,” he says. “the best way to do this is giving them to distributors.”

the marginally lower prices offered by al-rabea and al-forsan attracted many customers and boosted sales. “if the market price of the car was le 105,000, al-forsan would sell it for le 100,000, which really attracted the crowds,” abdel atti says.

ashraf maher, branch manager of car distributor grand motors, is not so sure the convicted businessmen maliciously planned to defraud consumers and car dealers from the start. he believes al-forsan’s owners simply got into debt over their heads and the capital utilization scheme they concocted came crashing down before they could break even. few, if any, realized how bad the situation really was until it was too late. “it was really a shock for all of us in the market to hear about this,” admits maher. “we would never imagine that something like this would happen as both companies seemed to be doing well.”

he points out that al-forsan had invested enormous amounts into advertising campaigns that it hoped would attract more customers and generate sales to offset its losses. “al-forsan took out huge ads in the newspapers and these ads were the main way they built so much confidence with buyers,” he says, citing the company’s aggressive ad campaign in al-ahram’s weekly automobile supplement. “millions of pounds went into this ad campaign, but i guess they still couldn’t cover the huge losses they experienced as a capital utilization company.”

a former employee of al-forsan, who spoke to business monthly on the condition of anonymity, said in the months preceding the closure, angry customers had come to the showroom demanding their cars. “we had hundreds of complaints both over the phone and in the showrooms from people who wanted their cars or their money back,” he said. “our sales staff always told these people that the cars were still being released by customs and that the paperwork was not ready, but there came a point when the people wouldn’t believe them.”

as their patience began to wear thin, some of these angry buyers went as far as going to al-forsan’s showrooms in mohandiseen and nasr city, smashing the glass and driving off with the demo cars inside. police eventually recovered all the stolen vehicles, and it was agreed by the public prosecutor that no charges would be brought against the frustrated buyers.

seeking to mollify angry customers, the public prosecutor announced last month that individuals who had paid the full value of their cars and have receipts to prove it, would receive their vehicles from the dealer and a one-year license while the public prosecutor reviews the case.

dealers, however, argue that this ruling further punished them for a scam in which they were already victims. many reported that they had already lost enormous sums of money when al-rabea and al-forsan allowed some customers who had made payments on their cars to drive them off lot, though without the customs release certificates. the dealers claim they never received the payments for these vehicles and are now being forced to swallow the losses. the public prosecutor’s ruling will only deepen their losses.

“this [ruling] is not fair to the dealers, who didn’t receive a penny for these cars,” charges abdel atti, who supplied two cars to al-forsan to display in their showrooms but never received payment. “i only lost about le 100,000, which is not a very big deal compared to other dealers, some of whom lost over le 16 million.”

abdel atti thinks the most equitable solution is to split the losses between both victims – the dealer and customer. he argues that both the buyers and the dealers should have been paying closer attention to the patterns of behavior of the distributors. while this might be true to a certain degree, there was nothing uncommon about the way the sales were planned out. paying a down payment for a car and waiting for a few months until the vehicle is imported and delivered to the buyer’s hands is not unusual.

the public prosecutor insists it is not showing favor to the consumer at the expense of the dealer. it has agreed that if, upon completing its review of the case, it determines that making the dealer carry all losses is unfair, it will order that the new owners pay a sum to the dealers as compensation. this extra amount could be as high as 50 percent of the total value of the car.

on the other hand, customers who don’t have documents to prove that they paid the full value of the vehicles are simply out of luck. the public prosecutor has indicated that these individuals will neither receive their cars nor their money back. similarly, those who have only paid deposits on the cars will also be unable to get their money back.

in january, minister of trade and industry rachid mohamed rachid issued a new set of guidelines for local dealers and distributors aimed at closing the door to capital utilization schemes and other fraudulent practices. all transactions to purchase or pay installments on new vehicles must be deposited in a registered escrow account. neither the car dealer nor the distributor can access the funds in these accounts, nor use them as a guarantee for loans, until the buyer receives their car.

once the account is activated, car dealers and distributors have a six-month grace period to deliver the car to the buyer or else the full amount must be returned to the buyer with an additional 10 percent surcharge as a penalty. likewise, if the buyer changes their mind about the car during the grace period, they would receive back their money less 10 percent of their down payment.

while these regulations should help protect consumers and dealers from fraud, abdel atti fears they could also be an obstacle to legitimate business. “the problem is when you have huge orders for cars – let’s say 100 cars – the dealer needs an advance payment to be paid directly to him to get these cars into the country,” he explains. yet he is confident that rachid will amend the regulations in the coming months. “i am sure that the minister will be considerate of our business needs as he knows that not all dealers are in the market for the hit-and-run scenario.”

convincing the public of this may take more time. the scandal has sullied the reputation of all car distributors, who in the eyes of consumers are deemed guilty by association. “there is no doubt that these incidents have damaged the public’s trust and our reputation,” says maher. “i can definitely tell you that our sales have gone down.”

walid tawfik, owner of kia egypt and secretary-general of the car traders section at the fecc, believes the public has blown a few isolated cases out of proportion. “there are around 3,000 car traders in the market today and only two of them were untrustworthy. this shouldn’t mean that all distributors and dealers should be blacklisted,” he says.

however, unlike the majority of dealers and distributors in the sector, tawfik feels that the new regulations will help boost the confidence of buyers and elevate levels of sales. “people have learned a valuable lesson from what happened and at the same time, they feel more protected with the new regulations. this will encourage them to buy.”

but for the time being, car buyers are likely to remain extra cautious about whom they buy their cars from. it might be true that only two of 3,000 car traders defrauded customers, but potential buyers are going to think twice before agreeing to hand their money over to distributors.


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