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environmental officials on offensive in wadi rayan
[“smog spurs cleanup effort,” december 1999]

having emerged from last fall’s smog attack with increased authority and credibility, egypt’s environmental ministry is now setting its sights on problems closer to the ground.

minister of state for environmental affairs nadia mak-ram ebeid filed a £e 8 million suit in february against ramy siag, organizer of the egyptian leg of the paris-dakar-cairo rally, for damage caused by the automobile race. the famed road endurance test sped through more than half a dozen african countries and ended with champagne at the giza pyramids.

the ministry, which has enjoyed a much higher profile since the smog crisis rallied public opinion behind environmental protection, cites damage inflicted on rare geological formations at wadi rayan, a fossil-rich site that is home to at least ten species of migratory birds and was declared a national park in 1989. meanwhile, zahi hawass, director of the giza pyramids plateau, also filed complaints against siag with the police after rally participants failed to clean up their mess on time at the giza plateau.

nn“we are demanding compensation of £e 8 million for the destruction of bio-diversity in a region (wadi rayan) that is very sensitive,” mag-dy allam, spokesman at the environmental affairs ministry, told business month-ly. “the rally organizer violated law 102/1983. they shouldn’t have gone into the area in wadi rayan where they pitched their camp.”

nnthe rally, with its 800 participants and complement of cars, trucks, motorbikes, planes and assorted support vehicles, sped into egypt from libya on jan. 20 and, after two days camping out at dakhla oasis airport, zoomed to wadi rayan. the rally drivers used a track approved by the ministry of tourism, but later deposited their vehicles and equipment near sensitive geological areas, ministry officials said.

ebeid stormed the site during the evening when the rallyers arrived from dakhla oasis, and complained that they were unwittingly destroying one of the country’s few protected areas.

“we came to cooperate with the drivers and at the same time to protect the environment. these cars are destroying our heritage,” ebeid said after urging drivers to consider the environmental impact of their actions.

ebeid, tipped off by environmentalists about the illegal camp, threatened to confiscate cars near gebel el mod-awara (the round mountain) – a particularly rare mound of porous rock on which hundreds of spectators perched during the rally.

ilaria di silvestre, a biologist with an italian environmental co-operative working with the ministry in egypt, said that siag had contravened the conditions set by the ministry of tourism by setting up a massive tent near gebel el moda-wara.

“the organizers of the rally came here (to gebel el moda-wara) and set up their bivouac when they were not supposed to,” she said. “we’ve been working here for three months. when we saw them pitching the tent we asked them to stop, and they said they had permission.”

rally officials said they were never informed that wadi rayan was a protected area.

“when we heard [after the rally] that wadi rayan was a protected area, we were completely shocked, said roger kalmanovitz, director of security and external relations for the rally. “it was the first time we’d heard of it.”

on jan. 23, the final day of the rally, hawass – who has previously allowed events like squash tournaments and concerts on the giza plateau – complained to police that siag had not promptly fulfilled promises to clean up after the rally’s finishing celebration.

“these rallyers made a terrible mess at the pyramids. they left rubbish everywhere. the wind made an even greater mess of it,” hawass said. “ramy siag had made promises to clean the mess straight away after the event, but he didn’t. so we went to the police station to lodge a complaint.”

but siag, an egyptian hotel owner and travel agent who spent eight months negotiating with officials and arranging tents to accommodate rally participants, insisted that he hadn’t done anything illegal. he admitted that he had been late with the pyramid plateau clean-up operation, but says he sent over 200 workers to clean up the site after the rally’s finish – which was attended by tourist minister mamdouh el-beltagui and about 4,000 others.

“i don’t accept these cases against me,” siag said. “we received permission from the tourist ministry to go ahead with the rally in wadi rayan. we had some trouble with waste on the final day at the pyramids, but we resolved it.”

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false hopes at café riche
[“café riche to re-open,” september 1999]

for one brief, shimmering night, it was just like old times at café riche. once again, the legendary downtown cultural hotspot buzzed with life – packed from front to back with members of cairo’s artistic glitterati. the occasion: a rare public performance by legendary poet and rabblerouser ahmed fuad negm.

but unfortunately for long-suffering riche-o-philes, the jan. 28 performance wasn’t a sign that riche was finally open for business again for the first time since 1990. it was a mere mirage, just the latest in a long-series of false alarms served up by riche over the past year.

the one-night riche renaissance came together by chance at the tail end of january’s downtown arts festival. in fact, riche’s owner didn’t even know that negm was going to be performing at his place until maybe two hours before showtime when curious festival-goers started asking him about it.

the owner seemed less than thrilled that the arts festival had co-opted his place for the night. “i have nothing to do with any of this,” he grumped from a side room as the main room hummed with conversation.

he also remains in no particular hurry to get the downtown landmark open again. the last time that business monthly checked in, the owner was planning to be open by new year’s. in early february he wasn’t willing to make any sort of a prediction other than “soon, god willing.”

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multinationals enter cement bidding
[“cement bids spark interest,” february 2000]

the flurry of acquisitions activity that gripped egypt’s cement sector in january broadened last month, with multinational producers joining local bidders in a contest for a controlling stake in amreyah cement co. and competitive position in both the local and global cement markets.

suez cement’s bid to acquire approximately 65 percent of tora portland cement via an unsolicited tender went through in late january, after the egyptian capital market authority refused to consider a higher, last-minute bid from orascom construction industries.

and as business monthly went to press, a joint venture between france’s lafarge sa and greek producer titan cement co. was vying with portugal’s cimpor for majority ownership of amreyah, with bids of £e 102 and £e 100 per share respectively bringing the value of the offers to more than £e 1 billion. the offers, which were to close feb. 21 and feb. 23, topped bids from the consortium of local producers called al ahram cement co. and a joint venture between cimpor and egyptian cement co., a subsidiary of orascom construction industries, at levels that analysts said exceeded amreyah’s worth.

“i feel the £e 100 to £e 102 range, from the financial point of view, is higher than fair value,” said heba el taw-il, a cement sector analyst with efg-hermes.

nonetheless, industry observers note, egypt’s value as a domestic market and foothold for regional competition meant amreyah was worth acquiring even at a premium.

nn“cimpor is keen to expand regionally and is targeting egypt as a growth market,” said tarek el-azm, an equity analyst with fleming ciic securities. “i thought that they might bid directly to £e 105 to head off another bid at that level. they’re now leaving room for someone else to go to £e 105.”

nnthe last bid put amreyah at an enterprise value – an index for pricing cement companies – of $196 per ton, el-azm said, well in excess of the sector average of $140 per ton and high-er than the enterprise values of the state-run cement companies the government sold to strategic investors. it also apparently eliminated local bidders from the competition for am-reyah’s place in the country’s rapidly consolidating cement industry. kevin struve, oci’s director of investor relations, said lafarge-titan’s last offer had made amreyah “simply too expensive,” and analysts doubted that al ahram cement co. or any other prospective local investor would be able to secure financing for a higher bid.

suez cement’s acquisition of approximately 50 percent of tora portland cement in late january reinforced speculation that the government was trying to establish a domestic producer capable of withstanding competition from foreign entrants to the market. and while suez–tora would be egypt’s largest producer, accounting for eight million tons annually and a market share over 30 percent, am-reyeh is regarded as a valuable acquisition for either multinational bidder.

lafarge-titan in mid-february increased its stake in beni suef cement to 95 percent, and with the acquisition of amreyah’s efficient lines would add 2.3 million metric tons of production capacity and gain control of the cement market in northern egypt. the tender coincides with lafarge’s hostile bid for the british blue circle, which ac-quired alexandria portland cement last year.

farouk nasser, chairman of inter-national development consultants, which is advising lafarge-titan, said that the companies were evaluating their options after cimpor’s bid.

whatever the outcome of the competition for amreyah, observers not-ed, the scenario that led to the bidding war could well play itself out again with other local cement producers, most notably helwan cement.

“there are going to be international investors among those interested in helwan, going from the same market share argument,” said el tawil.

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end of an era at wimpy’s
[“meet your new customers,” may 1998]

he fast food king of egypt, americana group, has closed its last wimpy’s restaurant.

the familiar landmark at the intersection of gamaat al-duwal al-arabiya and al-batal ahmed abdel aziz streets in mohandiseen is currently undergoing renovation and will reopen later this year as a hardees.

while other independently licensed wimpy’s remain open around cairo (most notably the franchise on hoda shaarawi street downtown), americana hopes to sway customers from the restaurant, historically viewed as second tier, to its kentucky fried chicken restaurants.

hoping the class-conscious egyptian will be attracted to kfc’s reputation as a first tier restaurant, americana has introduced promotional offers starting at £e 5 per meal for those not necessarily willing to shell out the £e 10-15 per meal common at other first tier fast food restaurants. ah-med rashad, kfc’s assistant marketing director, says he’s confident customers will continue to return to kfc even after the discount promotions have ended.

americana’s decision to abandon the venerable wimpy’s name was partially influenced by the fact that the original founding chain in the united kingdom has itself shut down. as the first fast food chain to open in egypt (in 1973) wimpy’s still enjoys national name recognition. but americana is confident that kfc’s product recognition will be just as strong since the chain opened in egypt only two years after wimpy’s, in 1975.

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