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Business monthly April 03
 
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devaluation hits pet-food imports
[“das float,” march 2003]

cairo’s pets have felt the pinch of the devaluation in their food bowls over the past two months. following january’s devaluation, a rise in the price of imports due to the weakening of the egyptian pound prompted many suppliers to think twice before filling their usual orders of dry and tinned cat food.

for a period of around a month following the january 29 devaluation, imported cat food – and some brands of dog food – were markedly absent from the pet food shelves of supermarkets.

an accountant and order taker at zamalek’s seoudi grocery store, doaa farid, said the cat food shortage had been “a big problem” for a couple of weeks in february, since most cat owners, notably foreigners, “prefer imported pet food.” egyptian-produced options are undesirable substitutes in most cases, she said.

for several weeks, cat owners visiting most metro supermarkets also left empty-handed. at a branch in pyramids road, the manager said in early march that there had not been a shipment of cat food in 20 days, as a direct result of the devaluation. “there have been complaints,” the manager said. “what are our cats supposed to eat? all of the cat owners say that.”

the frustrated shoppers were left to scramble for alternative nourishment for their feline pets. some opted to feed their cats the locally produced 7 lives dry cat food. some conscientious cat owners worried about the dietary value of the brand, made in egypt by el kenana arabian.

others were more creative. one foreigner living in a houseboat in kit kat decided to feed his five cats puppy chow. “they were hesitant the first time, but they are quite content with it now,” he said.

he and other cat owners noted that imported pet foods had also disappeared off supermarket shelves in previous years, always coinciding with intense dollar shortages in the economy.
when new cat food shipments finally arrived in mid-march, the price hikes were steep – around £e 5 and £e 15 a box according to some store managers.

metro now has a sizeable selection of purina, 9 lives and whiskas dry cat foods – including the bigger, 1.59 kilogram bags, which cost £e 38. at seoudi, the price for the same-sized bags of purina is a lower £e 34, while cans of wet food run up to £e 5.50 each.

one metro store had a large, pyramid-shaped display of purina deli cat, sold in large plastic jugs for £e 47.50 each – up from around £e 40 before the shortage.

at carrefour in maadi, meanwhile, only 7 lives and some rather old-looking bags of australian-made petchef were available as of late march. the hypermarket’s suppliers remained unwilling to import foreign brands, grocery section supervisor tamer assem said. “there is no whiskas in all of egypt,” assem observed.

the alfa market on the corniche outside of maadi did, however, boast a wide selection of whiskas dry food (£e 22 for a 1 kilogram bag), and individual tins (£e 3 each). alfa management said the market had been able to maintain stocks due to a longstanding, privileged relationship with suppliers. still, the whiskas products were 15 to 20 percent more expensive than pre-devaluation.

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fiscal reforms addressdeficit burden
[“time runs out for merchants,” july 2001]

the government is undertaking fiscal reforms, intending to cope with its massive budget deficit through stricter expenditure controls and revenue-raising measures.

in april 2002, minister of finance medhat hassanein said that out of the £e 141.6 billion budget for 2002/03, the net deficit would be £e 17.2 billion, or 4.2 percent of gdp. the month after, rating agency standard & poor’s (s&p) downgraded egypt’s sovereign rating due to poor fiscal management.

despite a flurry of objections at the time, the government appears to have taken s&p’s criticisms to heart. the recent, steep devaluation of the egyptian pound, and the subsequent pressures of inflation on staple foods, have increased the government’s budgetary burden. but even before then, important fiscal reform measures were being announced.

one relatively provocative move, announced in a government report late last year, involves separating 45 state-owned public authorities and enterprises from the state budget. the collective debt burden of these entities is £e 42 billion.

on receiving fiscal independence, each authority would become responsible for covering debt from its own income, the report said. furthermore, the authorities would no longer be funded by the ministry of finance, nor be obliged to provide the ministry with a portion of their revenues.

government officials praised the move as a way to promote fiscal responsibility within the public entities and help slash the state budget deficit.

the egyptian radio & television union (ertu) and the state’s aviation, mail and cadastral authorities are supposed to be made financially independent in the upcoming 2003/04 budget, while 41 more public entities are poised to undergo the change by june.

ertu officials held a meeting in mid-january to draw up a new, independent financial plan. the plan centers on ways to enhance revenue through marketing efforts outside egypt, rethinking the budgets allocated to tv series and maximizing profits generated from radio and television commercials.

a recent government study also suggested transferring financial control of 30 profit-making economic authorities and three public sector companies, worth an estimated £e 46 billion, to the national investment bank. in return, the bank would trim down outstanding treasury debts by the same amount. cabinet must still approve this transfer.

in a speech following the prime minister’s “free float” announcement in january, meanwhile, finance minister hassanein touched on a proposal to replace the government’s current input-based budget with a performance-based budget, with allocations being revised based on how effectively funds are being used and how much return on investment is being achieved.

ashraf al-sayed hamed, professor of public finance at tanta university, speaking last year at a seminar on the state budget, asserted that inefficient but deeply ingrained budgetary practices are the main culprit behind the massive budget deficit. economists, including hamed, say a performance-based budget could reduce redundancy and prevent the misappropriation of funds.

hassanein, in his speech, also announced potential tax reforms, including reducing corporate taxes from 40 percent of taxable income to 30 percent, streamlining the tax filing process and penalizing companies for tax evasion.

the tax cuts would be intended to stimulate economic growth and generate greater long-term revenues. “this would provide greater bottom-line profit and more cash for reinvestment in the economy,” said one international economist.

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ikea looks at egypt
[“little japan on the delta,” march 2002]

pleased with its results in the gulf, sweden’s famous furniture giant is looking at opening up in egypt in the years ahead. ikea, with almost 200 enormous showrooms around the world, is known on several continents for offering modern scandinavian-style furniture at reasonable prices.

no contract has been drafted yet, but meret jakobsen, an assistant in ikea’s franchise department, located in the netherlands, said the furniture multinational was “in negotiation with an [undisclosed] partner” to open a franchise on egyptian soil.

“at some point in time, egypt would be a very good market, but at this time we are just negotiating,” she said. “it will be two to three years before there is any ikea store in egypt,”

an official at ikea’s information department in sweden said a local store would have to be a franchise, because “the ikea group itself is not opening in egypt.”

franchise licenses are issued to companies or individuals willing to invest fully into the venture, and who then pay franchise fees of 3 percent of annual profits. regionally, ikea franchises in saudi arabia and the uae are “doing very well,” according to jakobsen.

despite regional proximity, the egyptian market is a different kettle of fish from the gulf. egyptian consumers’ spending power is lower, and the local market is well served by local production. “to make a go of it in this market, ikea might do well to consider a local manufacturing operation,” suggested one cairo-based economic analyst.

furniture making has historically been a well-respected craft in egypt. the delta city of damietta is responsible for at least 90 percent of the wooden furniture made in egypt, much of which is exported regionally, as well as to the united states, italy and france.

meanwhile, many locals, particularly young engaged couples, continue to travel to damietta to get their furniture designed, carved, painted and upholstered by skilled artisans, whose specialty is handcrafted reproductions of antique french-influenced furniture, intricately carved and richly decorated with gold or silver.

a new generation of customers, however, increasingly favors the simple, western-influenced designs available ready-made at modern furniture showrooms. cairo showrooms typically feature an array of classical, semi-classical and modern-style furniture.

but an ikea store is not just a furniture showroom. it is more of a one-stop-shop for the home, selling pretty much everything – furniture and accessories, ornaments, rugs, outdoor furniture, gardening supplies, toys, cookware, textiles, curtains, blinds and lighting – under one roof.

around the world, ikea’s brand remains firmly linked to its swedish origins – from a blue-and-yellow corporate color scheme to jars of pickled herring in the specialty foods
department.

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arabic website gives science tutorials
[“oh, the humanity,” february 2003]

hoping to promote modern methods in scientific learning in arab schools, an education initiative supported by global oilfield technology firm schlumberger last month launched an arabic-language version of a multilingual science education website.

at the march 13 launch in luxor, minister of education hussein kamel bahaa el-din said the schlumberger excellence in educational development – or seed – initiative would help efforts to sharpen the skills of schoolchildren in information technology and science. “the country’s future development relies on educating skilled and competent leaders and workers,” bahaa el-din said.

seed spokesman hamza qarouni said that volunteers with a broad range of scientific expertise had started the multi-lingual internet-based learning center in 1998, aiming to address the information and communications technology needs of developing countries.

the website – also available in english, french, portuguese, spanish, russian and chinese – is geared towards 10 to 18 year-olds around the world, qarouni added. students are encouraged to break with traditional teaching methods, with heavy emphasis on memorization, and instead expose themselves to the “real world” of science through “teamwork, innovation, research and communication.”

a “science watch” link includes articles on various science and engineering subcategories, while the “science lab” link provides instructions for hands-on and virtual experiments that put scientific theories into practice. the website also provides information on careers in science and engineering, a journal where young people can publish the results of their projects and a guide for teachers to formulate interactive science courses.

but the site would not be of much use to students who lack online access. recognizing the problem, schlumberger middle east chairman mohamed awad said that seed provides “connectivity grants” to address the widening global digital divide.

since 1998, the connectivity grants with two-year time frames have covered the cost of computers and internet access at 104 “underprivileged” schools in 27 developing countries. recipients have included 13 schools in egypt, yemen, oman and algeria.

a school in luxor was the latest to receive the grant. “we donated 10 pcs and a printer to luxor secondary military school, in addition to the required infrastructure and the connectivity to the internet,” awad said.

in order to qualify for a grant, a school’s administration must be open-minded, and the school itself must be strategically located to benefit the community at large, said suzanne marzouk, the ministry of education manager responsible for computer education. “the internet-connected school... will be open for users from the surrounding area and for the public of the village or area, in return for a nominal fee,” marzouk said.

the seed website can be found at www.slb.com/seed.

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hypermarket doing ok
[“french retailer, dubai developer aim for middle market,” february, 2003]

carrefour officials dispelled rumors last month that the hypermarket chain would be closing down in egypt. business at the french-designed superstore in maadi has been “totally right with the forecasts,” said company vice president jean richoux.

carrefour opened at the maadi city centre late last year, and started an operation in alexandria in january.

the rumor may have started with a temporary closure in late january. but this was standard procedure, according to richoux, who said the chain has a policy of closing for two days, twice a year, to conduct inventory. happily, there is “no theft problem in egypt for the moment,” he added.

another factor, which has thrown off many companies’ forecasts, is egypt’s recent bout of inflation.

prices of basic commodities at small and large vendors across the city have increased sharply in the past two months. during “this crisis period,” richoux conceded, families have become “more careful about household purchases.”

the recent devaluation will lead to an increase in the price of imported goods at carrefour, but not until new inventory is ordered, he said. the prices of all goods purchased before the january 29 currency flotation have remained stable, he said.

“at carrefour, we don’t speculate,” he added. “we do not make profits with the floating pound.”
the hypermarket company is not worried about profits, he said, because its distributors are closely bound to the chain.

on a typical weekday in early march 4, cashiers at the maadi store issued 7,000 receipts. “this is not bad,” richoux said.

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drivers, passengers wait for taxi meters
[“seatbelt law turns short-term profit,” february 2001]

in a couple of months’ time, fare meters – ones that work, that is – are supposed to become the norm in all of cairo’s taxis.

“it is now under study in the people’s assembly,” said mahmoud yassin, deputy governor for western cairo, as quoted in the january 25 edition of opposition daily al-wafd. “i think this should be ready for application in a couple of months,” he added.

regular taxi riders expressed support for the plan, saying there was no reason taxi fares should be based on haggling with the driver. “we aren’t talking about anything that radical,” said mona, a university student. “every country in the whole world goes with the meter system. we really need to make it work.”

the government decided to make meters obligatory back in 1994, with every taxi expected to be fitted with one. at the behest of drivers, the fare officially started at 60 piastres, rather than 25 piastres, as had been the case previously.

but following a jump in oil prices, taxi drivers complained again, and most reverted to ignoring their meters in favor of a fare mutually agreed upon by driver and passenger. “i personally don’t use my meters until i am in front of a policeman,” confessed mostafa, a 32-year-old taxi driver. “only then will i turn it on as if i am actually using it.”

while orally-agreed pricing has since become customary, it hardly works out to everybody’s satisfaction. “this wastes a lot of time,” complained magda, a working mother looking for a ride from nasr city. “i’ve been waiting now for more than 10 minutes – not because there is no taxi, but because they want 10 pounds to go downtown. if they made their meters work, they would only make four or five pounds,” she said.

taxi drivers themselves fear that the heralded meter system will end up working in riders’ favor. “the government never takes us into consideration. they only care about the passengers,” said alaa, a 40-year-old taxi driver. “is it fair to take someone downtown from nasr city for only five pounds like the meter says? everything else is getting more expensive, so why shouldn’t taxi fares go up?”

according to magdy salah, professor of planning and traffic engineering at cairo university, the government needs to come up with a compromise to satisfy both drivers and passengers. “whether taxi drivers like it or not, there has to be a system,” he said. “but the government should be reasonable to both the client and the driver in order to solve this problem.”

mohamed abdel moneim, head of the taxi drivers syndicate, agreed that any new system had to take drivers’ complaints into account. “we are not against a new organized system, but the government has to consider that there are about 50,000 taxi drivers in cairo,” he said.

moreover, he added, 90 percent of the city’s taxi drivers don’t own their taxis, and take home “only a small percentage of the fares they earn.”

but whatever compromise is struck, the point is moot without enforcement. “otherwise,” said salah, “the rules will simply be neglected, as they are currently.”

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apartments for 300 students
[“results from mortgage law eagerly awaited,” january 2003]

in march, the first batch of students received apartments under an “apartment for every student” program initiated in 1988. a joint venture between the ministry of education and the ministry of housing, the project encourages primary school students to begin investing in real estate while they are at a young age.

the scheme allows students in 19 governorates to put £e 10 per month into a fund administered by the housing & development bank. eventually, upon graduation, each student who participates can expect to receive an apartment, on which the £e 10 payments must continue until its costs are covered.

minister of education hussein kamel bahaa el din announced in march that the first 300 students in the program – who first signed up 15 years ago – had received their apartments. costing £e 100,000 each, the apartments are located in new cities on the outskirts of greater cairo, such as 10th of ramadan city and 6th of october city, and come with full furnishings and even computers.

bahaa el din said the project was successful because it engages the public. more than 26,000 students have joined to date, depositing a total of £e 21 million into the fund.

housing & development bank chairman fathy el-sebaei explained that the project “does not aim at making a profit.” rather, its goal is to “educate schoolchildren about the value of saving and teach them how to deal with commercial institutions – invaluable skills for the new generation,” he said.

officials said the scheme would help resolve the country’s massive housing problem.

recently, the education ministry also established an incentive system for schools, whereby savings deposits can be used for computers and other educational necessities.

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gov’t to maintain baladi subsidy
[“gov’t juggles prices, politics,” february 2003]

the devaluation of the egyptian pound by more than 20 percent since the end of january has increased the cost of subsidizing wheat, sugar, rice and other strategic commodities, intensifying the fiscal burden of maintaining egypt’s comprehensive basic subsidy system. but many of the price increases on the ground have been unwarranted, government officials pronounced last month.

merchants have overly inflated prices on many items, minister of supply & internal trade hassan khedr said a month after the devaluation announcement. he demanded that price manipulation stop, and threatened to intervene by fixing the prices of “major goods” if merchants did not return them to their pre-devaluation levels. he did not say what those goods were.

following egypt’s march 3 request to the world bank and african development bank for quick-disbursement loans, president hosni mubarak reiterated that retail prices of 15 key commodities would be kept stable.

inflation of food prices has been particularly difficult for those with fixed salaries, including pensioners.

since imports account for only around 15 percent of the gross domestic product, the long-term inflationary effect should not be severe, according to ahmed galal, executive director of the egyptian center for economic studies (eces), an independent think tank. people will shift to consuming domestic products, and domestic producers “will not try to increase prices to fully compensate for the price of imported goods,” he said.

but essam khalifa, of the national company for investment funds, said the psychological uncertainty that following the “flotation” of the pound led many merchants to increase commodity prices “unethically,” due to “greed” and the hope of “increasing their profit margins” on the backs of unassuming customers.

khalifa said that the government must take a hard-line approach with merchants to restore prices.
minister of industry ali el-saeidi appeared to agree, saying that any future changes in commodity prices must first receive the approval of the chambers of commerce and the ministry of supply & internal trade.

many of the observed price rises must have been arbitrary, since the imported content in egyptian agricultural products is minimal, noted mohamed mahmoud sami, professor of agricultural economics in the center for desert research. sami added, however, that the main obstacle to egyptian agricultural exports is quality, not price.

for some types of agricultural goods, meanwhile, egypt remains dependent on imports. the country is among the world’s largest importers of wheat and a big importer of sugar and rice – all purchased at world market prices. with a less-expensive pound, the cost of importing these basic commodities has mushroomed.

yet with higher inflation added to the hardships of an economic slowdown, the availability of cheap baladi bread (five piastres a portion) remains a politically and socially sensitive issue. government officials have promised that the prices of most subsidized goods will remain unchanged.

increasing subsidies, however, places a further strain on an already high budget deficit. according to last year’s budget, the government pays a hefty £e 2,083 per capita to keep the subsidies system afloat. each individual contributes £e 175 per year, out of average taxes of £e 600.

to deal with added foreign-currency exposure, the ministry of supply has been seeking barter arrangements with wheat-exporting countries, based on exchanging egyptian agricultural exports for wheat shipments.

abdalla f. hassan and khaled moussa al-omrani

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billion-dollar loan announcement buoys egyptian pound
[“loans postponed as tourist numbers rise,” november 2002]

on march 2, black market traders were selling us dollars for an unprecedented £e 7 each. but the stars shifted the next day, when the government accepted a $1 billion loan from the world bank – a loan that had been promised more than a year ago, only to be quietly shelved a few months later.

the dollar’s value fell swiftly to £e 6.20 before sunset on march 4. on march 5, black market rates were knocked down further to £e 5.80 or £e 5.90, almost in line with the £e 5.60 average bank rate.
within hours of the loan request, the central bank of egypt convened a meeting between government and donor-agency officials. the two sides agreed that the loans would be used to support banks, allowing them to provide hard-currency credit for importers of basic goods in serious demand.

the world bank and the african development bank had first promised egypt the $1 billion quick-disbursement loan at a donor meeting in sharm al sheikh in february 2002, to assist egypt in its economic recovery after september 11, 2001. but with the world bank pressuring egypt over monetary policy, egyptian officials decided in october 2002 to postpone the loan, citing a narrowed balance-of-payments deficit due to a rise in tourist numbers and a drop in imports.

but early this year, with the war on iraq already anticipated, the need for the money was felt again. the january 29 flotation announcement led to rising inflation, but also – as a liberalization measure – cleared the way for egypt to collect the loans promised at sharm al sheikh.

the heads of the four big state-run banks confidently asserted that the timing for the loans was perfect. injecting foreign currency into the market, they contended, would end speculation on the egyptian pound and eradicate dollarization – which occurs when people hold on to their dollars, in deposits or cash, in expectation of further devaluations.

farouk el-okdah, chairman of the national bank of egypt, said his bank was meeting all customer demands for foreign exchange, most notably for traders who needed hard currency to import commodities.

banque misr president mohamed barakat declared that us-dollar account holders continued to enjoy full freedom to withdraw or deposit funds at any time.

but the scenes at retail bank counters told a different story. even after the $1 billion loan announcement, customers complained about a $10,000 daily limit that had been placed on withdrawals from local dollar accounts starting in february. travelers hoping to buy dollars, meanwhile, were confined to a measly $200.

khaled abu ismail, president of the union of chambers of commerce, argued that the situation would improve thanks to a proposed “exporters initiative.” the plan called for exporters to sell all their foreign-currency proceeds to banks, with the banks, in return, agreeing to sell us dollars back to the exporters as needed.

abu ismail, who is also a major importer, said annual export receipts are valued at $5 billion. exporters taking part in the initiative would transfer $500 million in receipts every month to egyptian banks, he said. this initiative helped to stabilize foreign exchange within days, he said, noting that exporters view the initiative to be in the national interest, and they are submitting to it with no government pressure.

the council for ready-made garments – representing an export-intensive industry – announced in a meeting with minister of foreign trade youssef boutros-ghali in march that its members would submit their export receipts to banks. officials said, however, that companies might withhold some dollars needed for the purchase of raw materials.

boutros-ghali affirmed that he would intervene personally if exporters had difficulty opening hard-currency credit accounts at any bank.

khaled moussa al-omrani

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exporters pressured to convert hard currency
[“countdown to compliance,” june 2002]

exporters were outraged in early february on hearing of government plans to force them to convert all their hard-currency earnings into egyptian pounds at local banks, at official rates, and then buy back dollars from the banking system as needed in order to acquire their imported components.

the government’s idea was to make tax rebates for exporters – such as the 8- to 10-percent rebates on which egypt’s textile industry has depended for survival in the face of rising foreign competition – contingent on the funneling of all profits through the banking system, with hard-currency earnings thereby turned into local tender.

exporters argued that such a move would undermine the credibility of the new, floating foreign-exchange system, and that the competitiveness of egyptian exports would be hurt.

public sector bankers were dismissive, saying that the government and banks had been “helping out” exporters, so exporters should now “help out” the official banking system at this critical time. to do otherwise would be to engage in the dubious and unpatriotic activity of “currency speculation,” the chairman of one state-owned bank suggested.

while the bank chairman characterized the tax rebates as a “subsidy,” this description was vigorously denied by one textile exporter. “a subsidy would be illegal under the wto,” the exporter said, adding that his business was subject to an extraordinarily high level of taxes even after the rebates.

a short-sighted grab for dollars could endanger the government’s wider reform policies. “forcing exporters to exchange their proceeds into local currency totally conflicts with export promotion,” agreed a cairo-based economic analyst. “compelling exporters to exchange their proceeds – and then buy back foreign currency at higher prices – will lead to an increase of costs, which will reduce the competitiveness of egyptian products abroad.”

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