AmCham Egypt
Marketing Session
Date: Sunday, June 8, 2008
Venue: Four Seasons Nile Plaza, Plaza Ballroom
Agenda
| 8:30a.m. | Registration and Light Breakfast |
| 9:15a.m. |
Opening Remarks: Marketing Committee Officer |
| 9:20a.m. |
Session I: “Globalization or Localization of Brands, which Strategic Marketing School is the Correct One?” Speakers: “Representing the Globalization School” Mr. Ayman Ismail, Regional Vice President South Asia, Middle East & Africa, PepsiCo “Representing the Localization Trend” Mr. Michel Goddet, Managing Director, International Network of Independent Agencies, France Mr. Mohamed Samir, Vice President, Near East, Procter and Gamble |
| 10:20a.m. | Coffee Break |
| 10:45a.m. |
Session II: Debate and Interactive Discussion on the two Marketing Schools |
| 11:45a.m. | Adjourn |