Online branding guru Martin Lindstrom, author of the bestseller Buyology, was the big attraction at the Nielsen Consumer 360 Conference last fall at t.. [View
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Cadbury Egypt has become the first confectionary manufacturing company in Egypt to obtain the British Retail Consortium (BRC), a distinguished certifi.. [View
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In December 2009, Barclays Bank Egypt launched its “Make a Difference Day” campaign for the sixth year in a row. This campaign is integral to the bank.. [View
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BNP Paribas Egypt (BNPPE) recently launched the “New Year Free of Hunger” initiative. As part of this campaign, the bank donated the budget allocated .. [View
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