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Advertising that Sells!" Workshop
- Code no: M&S - 8
Workshop Objectives:
The workshop aims at:
- Understanding the advertising development process, based on
globally-acknowledged proven-successful model
- Learning how to develop breakthrough advertising
- Learning and practicing how to communicate to the agency team
- Learning and practicing how to evaluate and judge advertising
Workshop Contents:
- Importance of advertising
- Role of advertising
- Advertising development model
- Consumer knowledge
- Consumer needs
- Advertising strategy
- Good product character
- What is a selling idea?
- Good selling lines
- Role of drama in advertising
Language and Handouts:
English language
Duration:
15 hours
Who should attend:
Executives and/or management and/or marketing employees of any company
that has a product(s), brand(s) or service(s) to sell and market
for.
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