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Marketing for Non-Marketing Managers Workshop - Code no: M&S - 6

Workshop Objectives:

The workshop aims at identifying the marketing function within the organization.

Workshop Contents:

• Definition of marketing
• Role of marketing
• Marketing within company functions
• Principals of marketing
• Marketing mix – 4 P’S (Promotion-Product-Place-Price)

Language and Handouts:
English language

Duration:
15 hours

Who should attend:
All

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