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Creating a Marketing Plan Workshop - Code no: M&S - 3

Workshop Objectives:

This workshop will help participants in the field of marketing creating and developing marketing plan that helps them attract and maintain customers. It covers all the technical skills necessary for achieving an effective plan.

Workshop Contents:

• Marketing planning importance and basic requirements
• Strategic planning and the marketing process
• Marketing audit
• Measuring and forecasting demand
• Monitoring your competitors
• Formal marketing plans
• Designing the marketing programs: the right approach
• Marketing budget
• Creating a positioning strategy
• Writing a marketing plan
• How to plan and budgeting an advertising campaigns
• Behavioral planning worksheets for designing or promoting websites
• Case studies

Language and Handouts:
English language

Duration:
15 hours

Who should attend:
Senior, middle and top management from marketing department

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