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Successful Marketing in Tough Times Workshop - Code no: M&S - 16

Workshop Objectives:

The workshop aims to help small to mid-sized Egyptians companies succeed in today's tough market environment due to the local currency devaluation and tough economic conditions. It is designed to encapsulate "global success model" built and proven in other countries who have faced similar economic conditions: devaluation and recession. Includes case studies from the Egyptian market as well as "secret of the trade" from the local scene.

Workshop Contents:

• Introduction to the workshop.
• Devaluation and recession - Definitions and terminology.
• The market in devaluation.
• The consumer in devaluation.
• You……and Your competitor in devaluation
• Case study and examples
• Golden strategies to make it in a devaluationary environment
• Marketing management
• Marketing objectives
• Operational marketing
• Case study and examples
• Strategic marketing
• Case study and examples
• Consumer knowledge
• Consumer needs
• The marketing mix
• Case study and examples
• Marketing plan
• Case study and examples
• Take-home action plan
• Wrap-up

Language and Handouts:
English language

Duration:
16 hours

Who should attend:
Executives and/or management and/or marketing employees of any company that has a product(s), brand (s) or service (s) to sell and market for.

Scheduled Date:
3-4 April, 2004 - 9:00 am to 5:00 pm

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