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E-Commerce Strayegy Workshop - Code
no: IT- 1
Workshop Objectives:
This workshop is designed to help executives understand their e-commerce objectives and define metrics and processes that help every team member stay on track. It’s a complete boardroom guide to winning in the new economy.
Workshop Contents:
- Formulating an internet strategy in a networked world
- Creating an integrated e-commerce strategy
- E-Strategy leadership through a technology focus
- Developing a market focus: sector strategies in segmenting markets
- Service leadership - adding value to the customer at every point
of contact
- E-Branding - the emergence of new global brands
- Formulating an internet rollout strategy
- Waves of the future - issues that will shape the formulating
of strategy
Language and Handouts:
English language
Duration:
15 hours
Who should attend:
Executives, IS Professionals, Managers, Programmers
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