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PART I THE GLOBAL TOURISM INDUSTRY
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| 1. GLOBAL MARKET |
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2. INTERNATIONAL TOURIST ARRIVALS (ITA)
2.1 Regional Highlights
2.2 ITA by Purpose of Visit
2.3 ITA by Mode of Transportation
2.4 World’s Top Tourism Destinations |
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3. International Tourism Receipts (ITR)
3.1 International Tourism Spenders |
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| 4. Global Hotel Performance |
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| PART II : THE TOURISM SECTOR IN EGYPT MARKET DEVELOPMENTS |
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| 1. Global and Regional Positioning |
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2. Significance of Tourism to Egypt’s Economy
2.1 Contribution to GDP
2.2 Contribution to Export Earnings
2.3 Contribution to Employment |
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3. MARKET DEMAND
3.1 ITA
3.2 ITN
3.3 ITR |
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4. Demand Segmentation
4.1 ITA by Generating Region
4.2 ITA by Generating Markets
4.3 ITN by Generating Market
4.4 Demand by Purpose of Visit
4.5 Demand by Mode of Transportation |
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5. Supply
5.1 Hotels Supply
5.2 Hotel Occupancy Levels
5.3 Capacity Patterns
5.4 Travel Agencies in Egypt |
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| PART III: RECENT DEVELOPMENTS IN THE TOURISM SECTOR |
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1. An Integrated Marketing Strategy
1.1 Global Advertising Campaign "Gift of the Sun"
1.2 Nawart Masr “You Light up Egypt”
1.3 Domestic Advertising Campaign “If on vacation, make it Egypt”
1.4 Tourism National Awareness Project
1.5 EU program for Tourism Advertising and Marketing |
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2. Information and Communication Technology Developments
2.1 Egypt Connectivity
2.2 While in Egypt Stay Connected (WIESC)
2.3 E-Payment Network Developments |
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3. Human Resource Developments
3.1 Egypt's Supply of Tour Guides
3.2 Educational Developments
3.3 Training Developments |
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4. Environmental Developments
4.1 USAID Environment Projects
4.2 Red Sea Environment Awareness Project
4.3 LIFE Project
4.4 Eco-Tourism |
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| 5. Developments of Niche Areas |
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6. Transportation Infrastructure Developments
6.1 Land Transportation
6.2 Air Transportation
6.3 National Carrier: Egypt Air
6.4 Touristic Ports |
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| PART IV : INVESTMENTS IN THE TOURISM SECTOR |
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1. Investment Environment
1.1 Laws and Regulations
1.2 Foreign Property Ownership |
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| 2. The Current Investment Status |
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3. Tourism Investment Structure
3.1 Investment Structure by Sector
3.2 Investment Structure by Region |
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4. Planned Accommodation Capacity
4.1 Investments in the Red Sea
4.2 Key Investment Opportunities in the Tourism Sector |
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5. Mega Touristic Projects
5.1 Gamsha Bay (Red Sea)
5.2 Cairo Festival City
5.3 Serrenia (Red Sea)
5.4 Port Ghalib (Red Sea)
5.5 Marassi (Mediterranean)
5.6 Almaza Bay Resort (Mediterranean)
5.7 Madinat Makadi (Red Sea)
5.8 Porto Marina (Mediterranean)
5.9 Porto Sokhna (Red Sea) |
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| 6. Privatization |
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| 7. U.S Presence in Tourism Related Activities |
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| 8. The Tourism Sector on the CASE |
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| PART V: CONCLUSION |
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| 1. Global Outlook |
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| 2. Local Outlook |
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| 3. SWOT Analysis of the Egyptian Tourism Industry |
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4. Recommendations
4.1 Institutional Framework
4.2 Marketing
4.3 Human Resources
4.4 Environment
4.5 Tourism Related Services – Transportation |
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| Selected References |
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| Appendices |
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